Halfway across you’ll turn off the light: An analysis of the Sony/Marvel Spider-partnership

And so another of the items on the world’s “This will never happen” list can be crossed off. Sony and Marvel Studios have come to an accord on the use of Spider-Man in proper Marvel films, and of other Marvel characters in upcoming Spider-movies.

While this initially sounds like a stellar win, I can see a number of ways that it won’t live up to the expectations of the fans.

Marvel hasn’t “gotten Spider-Man back” – This is very much a “two guys with half the map” scenario. A great deal of cooperation will have to occur between the companies, with permitted uses and appearances strictly defined. It seems much like the partnership between the various studios in the Lord of the Rings / Hobbit franchise, each hanging on to their piece for dear life to score a taste of that sweet profit stream.

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