Tagged: Brian Hibbs

Buddy Saunders: DC COMICS HAS LEFT COMIC STORES OUT

Buddy Saunders: DC Comics Has Left Comic Stores Out

Buddy Saunders is a giant among retailers. I’m honored to give him the first-ever guest spot at my column.

Michael Davis

DC’s planned limited release of titles beginning April 28th leaves too many comic stores out in the cold

by Buddy Saunders

I’ll tell you this up front. In mid-to-late May, a time more in line with when most stores can reopen, Diamond Comics, our longtime distributor, will resume shipping comics from all publishers based on fair-to-all release dates. Were Diamond to begin shipping earlier, many of our fellow comic retailers would be left out in the cold. We very much respect Diamond for making the good-for-everyone decision they’ve made. We are all in this together, fans, creators, publishers, retailers and Diamond.

I want two things. I want to stand with and support my longtime distributor. And I don’t want to receive and sell comics that many, maybe most, of my fellow retailers can’t get because their stores are shuttered through no fault of their own.

Diamond Comics has been our distributor for decades. I know Diamond’s owner, Steve Geppi, well. We first met many years ago, ironically at a DC brain-storming retreat at a Montauk resort on the tip of Long Island. Steve and I were there to help DC editors and creators figure out how to deal with the growing market threat posed by Marvel. Steve was then just another comic store owner like me with no thought of becoming a distributor. But some years later, when my then Texas distributor proved unreliable, Steve, along with Carol Kalish of Marvel, made my transition to Diamond silk smooth. There’s a neat story in that, but now’s not the time to tell it. Bigger fish to fry at the moment.

DC’s decision to begin releasing comics through two newly-minted “distributors” beginning April 28th is ill-conceived.

First, there is the matter of timing. Too many comic stores will still be prohibited from being open on April 28th, the first DC release date.

Second, DC’s new distributors, Lunar Distribution and UCS Comic Distributors, are in reality two of the nation’s largest new comic discounters, Discount Comics and Midtown Comics. No comic retailer should be involved in comic distribution due to obvious conflicts of interest. The only exception to that rule would be a stopgap measure undertaken if the current distributor were failing. That is NOT the case with Diamond. Diamond is solid and as reliable as ever.

Third, these two new comic online discounters have no experience as distributors. Even a vastly experienced distributor like Diamond isn’t perfect, but they are very good at correcting errors. Will the new guys do as well? The answer will come the first time retailers try to get support services such as damage replacements.

Fourth, why are these two new distributors necessary? Creating new distributors for a short-term fix doesn’t make sense. It makes more sense as part of a larger long-term plan. But were Diamond eventually taken out by this process, mid-to-small publishers would be up a creek, a circumstance that would very much benefit DC. Marvel tried something similar—becoming their own distributor—years ago. It didn’t work out for Marvel. Nor will it work for DC if that indeed is their thought.

Any such move, for whatever motive, is unnecessary given that very soon Diamond Comics will return to full distribution mode when the majority of comic stores can resume sales—most likely mid-to-late May.

Every comic store owner has to decide what is best for their store regarding distribution and release times, but greater consideration should be given to long term health rather than to short term gain.

Lone Star Comics and MyComicShop will wait for Diamond, a distributor that has earned our loyalty many times over. And we will wait until as may stores as possible can join us in resuming weekly comic sales. And when that time comes, we’ll have plenty of stock from every publisher, including all DC releases.

This from Brian Hibbs, owner of Comix Experience in San Francisco:

DC is asking us to ABANDON Diamond. Diamond and Steve Geppi specifically have acted as the “bank” of the Direct Market, saving and protecting the great mass of retailers again and again and again. Do I have some problems with DCD’s operation? Sure: I’d be an idiot not to—but on the balance they’ve done more to preserve DM retailers than ANYONE EVER, so “walking away” from them in this time of challenge is completely entirely a non-starter for me.

Brian Hibbs, Comix Experience

Last word from Buddy. Thus far I’ve spoken to only a few comic retailers, but those retailers are well established and significant. They favor staying the course with Diamond. I know a lot of retailers read my weekly Lone Star Comics email. Guys, gals, email me at buddy@mycomicshop.com and share your thoughts on this issue. Let me know if you are going to go with the DC plan or stay with Diamond. I’ll print some of your feedback, but omit names and addresses to ensure your ability to speak freely.

Oh, and you the comic fan, this affects you as much as any comics retailer, publisher or creator. Your two cents’ worth is equally welcome. Just understand, my plate is mighty full already, so it may be impossible for me to reply to every comment received—our weekly email goes out to many thousands of people!

—Buddy Saunders

Dennis O’Neil: Marvel’s Blame Game

The first time you ever ate a Yummy-Lump candy bar – second grade, wasn’t it? – you were sure you’d never tasted anything so good and you couldn’t wait to taste another. You didn’t have to wait long. Your aunt – the one who lived upstairs and always smelled like wet laundry – loved Yummy Lumps and when she learned that you, too, favored that sugary delight she took it upon herself to be certain that you were never without it. Nice aunty!

Day after day, year after year as soon as you passed through the front door your aunt hit you with the candy and, dutifully, you unwrapped and bit and chewed because aunty was nice and besides your mother seemed to be afraid of aunty and told you that you’d best not offend her sister and so you didn’t. The candy made you want to puke, but so what? You ate it and ate it and ate it…

All this has exactly what to do with the nominal subject of these comments, comic books?

A while back, in what has become a reliable supplier of comics news, and I refer to nothing less than the August New York Times, the paper ran a story headlined Don’t Blame These Heroes for Slumping Sales. The adjacent story told the world that, as the headline proclaimed, Marvel Comics was off its game in the money-making department. That’s disconcerting, but far from catastrophic, but the situation got worse when a Marvel executive blamed the faltering sales on the company’s diversity.

Time was, not so long ago, that Marvel’s primary product was superhero stories featuring costumed good-guy vigilantes who went around having double identities and kicking heinous ass. These stalwarts were, with few exceptions, white Anglo-Saxon Protestants. (Okay, I’m not sure about the “Protestant” part. Matter of fact, these folk didn’t seem to have religions. Did this disqualify them from seeking elected office?)

Now, though superheroes come in diverse sizes, shapes, genders, ethnicities, orientations. (Of course, you know all this.) The Marvel exec apparently blamed limping sales on the diversity of revamps of familiar characters. The story mentions a female Thor, an Asian Hulk and a black Captain America.

But a respected comic shop owner in San Francisco, Brian Hibbs, disagreed. Mr. Hibbs blames Marvel’s woes on the plethora of series reboots with a Number 1 on the cover. (Number ones can be marketed as collectors’ items and so hobbyists may decide to buy extra copies; the flood of new series (more collectors’ items and the satisfaction of being there from the beginning) andt he promise of significant changes in storylines where, it turns out, there are none.

Questionable marketing tactics, unfulfilled promises and maybe just too much of the same stuff… In olden days these special issues were rare and maybe appeared when someone had a story idea that demanded special handling, and not one that existed just to sweeten profits.

There is, of course, no reason why a comic continuity can’t do both, but maybe it’s not a good idea to do them both every day.

Yummy-Lumps aren’t always yummy.

Mindy Newell: This Is My Country

“This is my country, Land of my birth, This is my country, Grandest on Earth

“This is my country, Land of my choice, This is my country, Hear my proud voice.

“I pledge thee my allegiance, America the bold, For this is my country, To have and to hold”

This Is My Country (1940), Dan Raye – Lyrics, Al Jacobs – Music

Wow!

The sixth season of Homeland ended last night with an absolutely bang-up twisting cliffhanger and a final shot of Carrie staring at the Capitol building, mirroring the opening montage of earlier seasons that ended with Nicholas Brody staring at the White House.

Showtime did not give Homeland much publicity this year; the network instead focused on Billions – which stars Damien Lewis, who played the conflicted, and ultimately very lost, Sgt. Nicholas Brody. But after six years Homeland continues to stay relevant; this season it delivered hard punches to topical issues, with brilliant extrapolation of real world news stories and events by the producers and writers. I don’t want to spoil anything for you, so I won’t go into details except to say that this year’s story arc revolved around a President-Elect whose distrust of the nation’s intelligence services leads her to distrust the entire American political system – as Dar Adal tells Saul Berenson, “There’s something distinctly un-American about her” – and the manipulation of not just the public but the government itself through fake news, deep state conspiracy theorists, and paranoia.

There has been much ado about “diversity in comics” lately. Almost at the same time the Marvel Retailer Summit and Senior Vice-President David Gabriel made waves – tsunamis – over “female superheroes” (please read Mike Gold’s ComicMix column here), Rich Johnston over at Bleeding Cool posted this . I think the former is basically a tempest in a teapot and is really about Marvel sales – Saturday’s New York Times (April 7) had an article by George Gene Gustins in its business section – “Marvel Comics May Have Slumping Sales, But Don’t Blame Its Diverse Heroes” which takes a closer look at what’s going on in the Bullpen:

“While ‘Marvel Blames Diversity’ makes for a juicy headline, the issue is more nuanced.

“As Brian Hibbs, the owner of the two Comix Experience stores in San Francisco, said in an interview, Marvel has recently been experiencing a “massive sales slump” because of more basic factors: the frequent restarting of series with new No. 1 issues; fan fatigue over storylines that promise changes but fail to deliver; and the introduction of a deluge of new series. There is also the expense of comic collecting.

“This month, for instance, Marvel began rolling out a revamped lineup of X-Men titles, which will result in seven new series – two of which will publish twice a month, the other five monthly. That’s a lot of comic books, and they run an average of $3.99 each.

“The first issues will undoubtedly sell well thanks to the multiple covers and the collector’s tendency to buy them all. But subsequent issues are expected to follow the industry pattern of lower sales over time.

“’Marvel doesn’t have “more than one or two comics selling 60,000 or 70,000 copies,’ Mr. Hibbs said, adding that this trend has virtually nothing to do with ‘this diversity canard.’”

However, the later article is about anti-Semitism and anti-Christian (and by inference, anti-any religion except Islam) sentiments hidden as “Easter eggs” in the first issue of X-Men Gold by its artist, Ardian Syaf, Author G. Willow Gordon, (Marvel’s Ms. Marvel, Vertigo’s Cairo and Air, and the novel Alif the Unseen, along with other works) addressed Mr. Syaf and the controversy on her blog site (Here is What Quran 5:51 Actually Says).

All I can say is this:

If that’s truly how you feel, Mr. Syaf, then why do you work in an industry whose roots are firmly established in Judeo-Christian beliefs and mythology? Do you know that Stan Lee and Jack Kirby were born Stanley Leiber and Jacob Kurtzberg? That Superman was created by two kids named Jerry Siegel and Joe Shuster? That the very first “comic book” was the brainchild of two men named Max Gaines (nee Max Ginzberg) and Harry L. Wildenberg?

I believe that the upswing in overt and covert bigotry and intolerance in this country is directly related to the man who sits in the Oval Office at present. A man who cries about the women and babies killed in Syria, but won’t lift his ban on Syrian refugees. A man who decries the use of sarin gas – a weapon of mass destruction – but told Chris Matthews during the campaign, “Why do we have nukes if we’re not going to use them?”

Crocodile tears.

Martha Thomases: Is Comics Distribution Sexy?

Comic Book Guy & Stan LeeOne of the most important but least sexy aspects of the comic book business is distribution. The people who get the comic books from the printer and then send them to your local comic book stores don’t have that aura of imagination we associate with artists and writers. They aren’t publicly literate, like editors and publishers.

(Note: I’m only talking about perceptions here. I know a bunch of people who work in distribution, and they are at least as interesting and varied as any other group of people.)

The first distributors I met were the ones who agreed to take on Comedy Magazine in 1980. The mix included those who specialized in newsstands and those who were more specialty oriented. The specialty mix included not just comic books but also zines and art magazines (we were an art magazine). Some of those became direct market distributors.

Then ten years went by, and I didn’t think about distribution much at all.

When I worked at DC, there were a bunch of direct market distributors. Some were regional. A few were not. They competed against each other. They would pit one publisher against another in an attempt to get more favorable deals. Publishers would do the same to them.

And then, there was only Diamond.

Mimi Cruz, the owner of Night Flight Comics in Salt Lake City, recently wrote an article about how frustrating it is to deal with Diamond. She talks about books that are ordered and never arrive, books that aren’t ordered but show up anyway, books that arrive damaged, and books that are late.

Distributors are only human, and humans make mistakes. We should be understanding of each other. However, one would think that at a time when print media are considered to be endangered species, that maybe self-interest would motivate Diamond to provide better (and therefore more profitable) service. Books that never get on the shelves never get sold. Mistakes that don’t get corrected cost everybody money.

And there is certainly money to be made. Brian Hibbs recently analyzed the most recent data from BookScan, which shows that graphic novel sales have risen more than 17 percent in bookstores. Yes, that’s a category of print media, on paper, with sales growing in the bookstore market. If print isn’t yet dead, that is in no small part due to stories told in pictures.

Savvy comic book stores already order books through book distributors as well as direct market distributors. The discounts may be less attractive, but the books are in stock and, sometimes, returnable if they can’t be sold. If Diamond has a bad week, the store can still get product on the shelves. There will still be new covers to attract attention.

I don’t really have a suggestion (other than, “Everybody! Get your shit together!”). I don’t know that more competition in the direct market would make everyone more efficient. I don’t know if investing in state-of-the-art tech would make a difference. I don’t know if there are things that we, as customers, can do to help.

I just know that when I go to a comic book store, I want to see the new books, and the old books, and books that sit there, quietly, waiting for me to find them.

 

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