We’ve all seen artsy and nonsensical commercials for designer products — commercials that leave you thinking, “what the hell does that have to do with perfume?” Well, Frank Miller may soon leave us with those exact thoughts. He’s directing a commercial for Gucci Guilty, a new fragrance for women. Miller hasn’t worked on a flick since production of The Spirit back in 2008, but Miller’s new project definitely has a cinematic punch to it.
Evan Rachel Wood (The Wrestler, Across the Universe) plays what seems to be the typical Frank Miller female role — a femme fatale (though you can’t expect too much character development in a commercial). Chris Evans (Scott Pilgrim vs. The World, Captain America) plays her tall, dark, and handsome male counterpart. The monochrome look and noir theme are distinctly Miller’s style, similar to Sin City or The Spirit. The commercial will feature music by the Friendly Fires, and will premier during the MTV Video Music Awards on September 12.
Frank Miller would be one of my last choices to assign the task of pitching a product to women, since his perception of women seems a bit skewed. Still, news of the commercial has peaked nearly everyone’s curiosity, and it looks like an edgy and provocative short film. Miller has scored points in the advertising department for sure. Check out the teaser for this fragrance advertisement: