Beatles to Front Video Game in 2009
Better start your 2009 Christmas letter to Santa now because you’re going to want The Beatles video game.
MTV has managed something unique: getting the rights to turn the fab four into a video game in an age when you cannot download their music catalogue.
Apple Corps, EMI Music, Harrisongs and Sony/ATV Music Publishing have, according to Variety, signed a deal allowing MTV to work with Harmonix on the game. The announcement occurred Thursday in London. Harmonix, known for Rock Band, has been granted permission to us 45 songs from the Beatles’ playlist from EMI.
Everyone made certain to stress that this game will be apart from Rock Band and no Beatles music will be heard there or even Activision’s Guitar Hero.
"The game is in development," said Apple Corps CEO Jeff Jones. "We don’t want to talk about how it will turn out a year from now. We’re in the process of creating the game."
Yes, Paul McCartney, Ringo Starr, Olivia Harrison and Yoko Ono Lennon have all been made aware of this development and have been apprised as to the design, layout and rollout of the game. This was the culmination of a 17 month process and the contracts were finally signed four weeks back.
Giles Martin, son of legendary Beatles’ producer George, will be overseeing the music for the game and stressed, "We are trying to present the songs as they were played, adhering to the (original) mix."
Does the game announcement mean the influential music from 1962-1969 will finally be made available in mp3 format?
It’s "the biggest puzzle and so illogical that the Beatles music is not available for use on MP3 players," Martin Bandier, chairman-CEO of Sony/ATV Music Publishing, told Variety. "Maybe the fact that this deal is done will offer an impetus to Apple and EMI" to finalize a deal, he added.
The article noted that with this deal in place, Led Zeppelin remains the final major musical act to eschew lending their songs for commercial exploitation.