Over at his blog, Jeff Smith advises Captain Marvel/Shazam fans to "visit DC Comic’s website to find the Monster Society Secret Decoder. On Friday, February 9th, I’ll hide a Monster Egg in my blog and you’ll need the decoder to find it… You will also need to know the code for a couple of lines in the comic book."
He further challenges "every member of the comics blogosphere, blog writers and readers, to do this: if you liked Shazam! The Monster Society of Evil, pick up one extra copy this week or next and give it to a kid you know who likes Harry Potter, Eregon, A Series of Unfortunate Events, manga or just plain loves reading. Promise them that if they like it, you’ll buy them every issue. And ask them to read it and tell you what they think. Do they want to read the next issue? And if they do, you have gotten them interested in comics. And, although it’s a baby step to a massive world, superhero comics."