Found by our Spin Queen, and because conspicuous consumers just don’t have enough guilt.:
Author Nicholas Carr (that’s his new book at right) knows a bit about evolving technology. So he decided to answer the question about whether the massively popular mutliplayer game Second Life was ecologically sustainable by doing the math and presenting his theoretical analysis.
And what he found was, "your average Second Life avatar consumes about as much electricity as your average Brazilian. Which means, in turn, that avatars aren’t quite as intangible as they seem. They don’t have bodies, but they do leave footprints." One of Carr’s commenters adds his findings about how this in turn affects CO2 emissions.
I’d suggest just reading a book instead, but of course that all starts with killing trees…