Tagged: Silver Surfer

Comic Book Box Office Examined

Comic Book Box Office Examined

Comic books turned into motion pictures tend to be expensive exercises given the need to create costumes, simulate super-powers and make things sufficiently larger than life to appeal to filmgoers of all ages.

The traditional rule of thumb is that a movie has to earn three times its budget in domestic revenue to be considered profitable.  This way, the cost of production, backend money to producers and performers and marketing costs could be recouped.  After all, studios receive a sliding scale percentage of the box office gross.  For example, if a movie opens with $100 million that first weekend, chances are the studio sees a hefty percentage, anywhere from 50-80% of that income and as time passes, the ratio between studio and theater change so by week 12 (should a movie last that long), the theater gets the lion’s share.  Which helps explain why popcorn costs $5 a bucket – theaters need to earn profit somehow.

International box office as well as ancillary income (pay-per-view, hotels/airplane sales, home video/video downloads, related licensing) was always considered gravy.  Over the last few years, with movie theater attendance stagnant or down, studios have crowed about being profitable by counting all the money now.  

So, with all but one of this year’s comic book related films now showing, we here at Comic Mix thought it worth taking a peek at how well the films have performed.  The numbers below show the box office income to date followed by their production budget. (Marketing costs are an additional $20-40 million depending on film.)

Ghost Rider, $115,802,596 / $110,000,000

300, $210,250,922 / $65,000,000

TMNT, $42,273,609 / $34,000,000

Spider-Man 3, $330,021,137 to date / $258,000,000

Fantastic Four: Rise of the Silver Surfer, $58,051,684 (opening weekend) / $130,000,000

Stardust, August 10

So, from the top, Ghost Rider should have earned $330,000,000 in domestic box office to recoup costs and be profitable.  Instead, it came up short but given how it was received, how it did around the world and how much licensing it brought it, Sony can consider it a hit, albeit a modest one.

Spider-Man 3, despite a critical drubbing, is nowhere near close to ever being profitable.  Unless you look at the international numbers which has it at $800,000,000 with a bullet and will clearly make money for Sony and Marvel.

On the other hand, the all-CGI Teenage Mutant Ninja Turtles was a flop for New Line.  It did not stimulate toy and related merchandise sales nor did it generate any real buzz for the property.

The one movie to succeed in the traditional model was 300, which earned something like $30,000,000 in box office profit before taking in any wordwide box office income or licensing revenue.  Kudos to Zack Snyder and now we know why studios are willing to gamble on him in the future (which is good news for us since his next two films should be Watchmen and Ronin).

And here’s our schedule scoreboard for the future:

2008

Wanted, March 28

Iron Man, May 2

Incredible Hulk, June 13

Dark Knight, July 18

Hellboy 2: The Golden Army, August 1

2009 & Beyond

Superman Returns 2, June 2009 (may be delayed until 2010)

Sin City 2, no date

Watchmen, no date

Captain America, no date

FF2 #1 @ $57.4M

FF2 #1 @ $57.4M

Fantastic Four: Rise of the Silver Surfer debuted in the number one position with $57.4 million in receipts, representing an increase of $1.3 million over the first Four film’s opening weekend two years ago.

One might look at this as a giant "screw you" to the movie critics, who, of course, are used to it by now. That’s how elitism works.

Surfer to fly solo

Surfer to fly solo

Despite so-so advance buzz and a lack of screening for reviewers, 20th Century-Fox seems to believe in the Fantastic Four franchise.  As reported in the Los Angeles Times on Wednesday, they are already looking to spinoff the Silver Surfer into his own film.

J. Michael Straczynski, already writing a Silver Surfer miniseries, Requiem, for Marvel, has been tapped to script the solo feature.

The Times said, “Well, perhaps the studio has heard the negative static, since it apparently hopes to spin the new Surfer franchise in a darker direction to attract the slightly older demographic of its X-Men films. If so, Straczynski, whose original screenplay The Changeling is on director Clint Eastwood’s slate, is a logical pick for the Surfer story line.” JMS is also the writer of the current Silver Surfer mini-series.

20th has already announced plans for spinoffs from its X-Men film franchise although neither the Wolverine or Magneto features seem any closer to actually being shot.

Next up from Marvel’s production slate will be their first self-produced film, Iron Man, coming in May 2008.

Artwork copyright 2007 Marvel Characters. All Rights Reserved.

7-Eleven Hosts Fantastic 4 Screenings

7-Eleven Hosts Fantastic 4 Screenings

Having trouble staying awake during movie sequels this summer?  The 7-Eleven chain has created a new Slurpee energy drink with caffeine, taurine and guarana.  It’s so strong, you can see The Thing drinking it in Fantastic Four: The Rise of the Silver Surfer.

And that’s not all!  You can drink yours in a special collector cup.  Plus 7-Eleven is hosting advance screenings in 20 cities.

You say you want more?  Well, you can also go to your friendly neighborhood Spide — uh, I mean 7-Eleven and enter a contest during their month-long promotion.  Prizes include a chance to win a trip, a walk-on role in a Fox flick, and a whole lot of other suff.  According to the press release, "Visitors to http://www.slurpee.com, http://www.biggulp.com or http://www.7-eleven.com can register on the site to try to win instant prizes by playing the Fantastic 4 game."

Fantastic Four Takes On Marvel Zombies!

Fantastic Four Takes On Marvel Zombies!

Well, here’s a crossover for you. According to a Marvel press release:

The New Fantastic Four (Black Panther, Storm, Human Torch and The Thing) have faced Galactus and the Silver Surfer, but now they face an even larger threat in Black Panther #28: The Marvel Zombies! Imbued with the power of Galactus from their recent tussle – they say he tasted like chicken – the Marvel Zombies are intent on devouring the Skrull home planet. Our heroes have two problems: they’ve landed on that same planet…and they’re in an alternate dimension with no way home! Writer Reginald Hudlin and artist Francis Portela invite you to jumponboard for the beginning of the latest New Fantastic Four adventure, as T’Challa confronts an enemy even he may not be able to defeat!

The story was written by Reginald Hudlin, penciled by Francis Portela with a cover by Marvel Zombies‘ Arthur Suydam and goes on sale at the end of this month. Sound to me like a fun story, the sort we haven’t seen too much of in superhero comics lately.

Artwork copyright 2007 Marvel Characters, Inc. All Rights Reserved.

Rise of the Silver Surfer: Michael H. Price’s View

Rise of the Silver Surfer: Michael H. Price’s View

Long before an emerging Marvel Comics Group dared to hope its upstart super-hero funnybooks might attract the attention of corporate Hollywood, the comics fans had started speculating about how The Fantastic Four – the colorful exploits of a circle of powerful misfits, united by reciprocal affections and resentments – might weather a transplant to film.

Dream-casting fantasies abounded during the early 1960s: How about Neville Brand or Jack Elam – popular favorites at portraying plug-ugly tough guys – as the misshapen Thing, test pilot-turned-musclebound rockpile? Or Peter Lorre, as a recurring villain known as the Puppet Master? (Something of an easy call, there, inasmuch as lead artist Jack Kirby had modeled the bug-eyed Puppet Master after Lorre in the first place.)

It took a while for such wonders to develop – well past the mortal spans of Lorre and Brand and Elam and a good many other wish-list players. And in the long interim, the Marvel line of costumed world-beaters made lesser leaps from page to screen in a variety of teevee spin-offs, both animated and live-action, that never quite seized the cinema-like intensity of the comic books themselves. A live-action Fantastic Four feature of 1994 fared unexpectedly well on a pinch-penny budget, although this version has gone largely unseen outside the bootleg-video circuit.

The Marvel-gone-Hollywood phenomenon escalated around the turn of the century (beyond all early-day fannish expectations) with a big-studio X-Men feature, concerning another team of misfits in cosmic conflict. Success on this front brought an onrush of adaptations.

Prominent among these, Sam Raimi’s Spider-Man series launched in 2002. X-Men has sequelized itself repeatedly. Ang Lee’s take on The Hulk proved as indebted to Nietzsche and Freud as to the Jekyll-and-Hyde bearings of the earlier comic books. A 2005 Fantastic Four feature won over the paying customers but irked a majority of the published critics: Bellwether reviewer Roger Ebert called that one no match for Spider-Man 2 or the DC Comics-licensed Batman Begins. No accounting for taste.

Now comes Fantastic Four: Rise of the Silver Surfer (due June 15), which raises the cosmic-menace stakes considerably while keeping the continuity anchored with director Tim Story and a familiar basic-ensemble cast. The story derives from the comics’ episodes about a planet-destroying being whose scout, the Silver Surfer, arrives to determine whether this particular planet is ripe for plunder.

If the notion of a surfboard-jockey space traveler sounds intolerably silly on first blush, consider that the character proved persuasively earnest from his first appearance – thanks to Jack Kirby’s vigorous drawings and Stan Lee’s gift for making arch dialogue seem right for the circumstances. As impersonated by Doug Jones (of Pan’s Labyrinth and the 1994 Hellboy) and voiced by Laurence Fishburne, the movie’s Silver Surver nails the spirit of the funnybooks. The Surfer’s attraction to the Fantastic Four’s Invisible Woman (Jessica Alba), who owes her greater loyalties to team boss Mr. Fantastic, lends a jolt of intimate conflict to the larger crisis.

The collaborative screenplay allows sharper exposure for Ben “Thing” Grimm (Michael Chiklis) and Ioan Gruffud’s Mr. Fantastic, along with a more richly conceived characterization for chronic villain Victor von Doom (Julian McMahon). Gruffud develops confidence and wisdom on a level with his character’s essential intelligence. Chris Evans remains fittingly temperamental as the Human Torch.

Improved visual effects stem from a refined job of make-up prosthetics for the Thing – Michael Chiklis’ tragicomic emoting comes across more effectively – and from the polished work of the Weta Digital CGI crew. The Silver Surfer tends to upstage the central characters in terms of spectacle, but the key performances are uniformly well matched.

(more…)

Illegal Surfer coins tarnished

Illegal Surfer coins tarnished

Remember when I expressed surprise about the Silver Surfer quarters being retouched by the Franklin Mint, opining "one would assume the US Mint rather exempt from messing with our legal tender just to hawk a film" by 20th Century Fox?

Turns out I was right.  According to MSNBC, the mint "said in a news release Friday that it learned of the promotional quarter this week and advised the studio and The Franklin Mint they were breaking the law. It is illegal to turn a coin into an advertising vehicle, and violators can face a fine."

The Franklin folks insist "putting the character on the coin didn’t alter the integrity of the coin," and say they didn’t mean to break the law.  Isn’t that the Monica Goodling defense?

Surfing in silver, two bits

Surfing in silver, two bits

The US Post Office has certainly stooped to movie promotions before, but one would assume the US Mint rather exempt from messing with our legal tender just to hawk a film.

One would be wrong.

The movie studio producing Fantastic Four: Rise of the Silver Surfer, 20th Century Fox, has cut a deal with The Franklin Mint and, apparently, the US government to foist a limited edition of 40,000 "Silver Surfer" US quarters that used to be 2005 CA state quarters but which have been dolled up "color enhanced" by the Franklin folk.  Not only that, consumers are urged to use the quarters not to pay for stuff or even collect, but to win valuable prizes at Fox’s promotion site.

The quarters go into circulation today.

Catching up with the Big Two

Catching up with the Big Two

Per my column yesterday, you know I’m not going to parrot press releases from Marvel and DC, but that doesn’t mean I can’t cull actual news from them where I discern it exists:

Marvel’s gearing up for their World War Hulk event, and as I’m married to someone who inked the Hulk for over two years I had to ask my Marvel press contact if he had any word on who’s slated to ink all the books.  So here’s your complete list of “top 2-3” creative teams (writer, penciller/inker or writer & artist) for all upcoming World War Hulk tie-ins:

WORLD WAR HULK PROLOGUE: WORLD BREAKER

Writer: Peter David

Artists: Al Rio/Scott Hanna, Lee Weeks (p/i), Sean Phillips/Tom Palmer

INCREDIBLE HULK #106

Writer: Greg Pak

Artists: Gary Frank/Jonathan Sibal

HULK: PLANET HULK HC

Writer: Greg Pak

Artists: Carlo Pagulayan/Jeffrey Huet; Aaron Lopresti/Danny Miki and Sandu Florea; Juan Santacruz/Faul Fernantz Fonts; Gary Frank/Jonathan Sibal; Takeshi Miyazawa (p/i)

That’s right, I’m all about loving the inkers!

Marvel’s also got another Spotlight book in stores on May 23, this one focusing on the Fantastic Four and Silver Surfer; perfect timing considering the movie coming out in mid-June.  John Rhett Thomas supplies the original written content with pre-existing images from the FF’s 40+ year history.  Hope that means some royalty checks for lots of terrific artists!

And Matt Fraction (check out his sweet reminiscence of Vonnegut) is writing a special 48-page Sensational Spider-Man Annual tying in with its “Back in Black” storyline.  Sal Larocca’s on pencilling chores, including “Romita-esque flashback sequences” — good luck with that, Sal!

Meanwhile, DC’s sent out its latest Direct Channel newsletter, which discusses sales incentives for retailers on the second Minx title Clubbing (writer Andi Watson has a nice write-up), brags about mainstream press for the debut Minx title The Plain Janes in PW and Variety, and lists books going back to press, returnable and resolicited books, release dates and so forth.  An invaluable resource for retailers, as always.

Mary Lynn Rajskub, Geek goddess

Mary Lynn Rajskub, Geek goddess

Mary Lynn Rajskub, known to most as Chloe from 24 but beloved by hardcore fans as Chloe from Veronica’s Closet, is the cover girl on the current Geek Monthly, looking very much like she’s auditioning to take the role of Lara Croft away from Angelina Jolie.

But that’s not why she’s a geek goddess, nor is it because you can apparently talk to her for hours on a mobile phone without draining the battery – it’s that she’ll be appearing in the season finale of The Simpsons this year.

And no, we don’t know if there’s an unresolved cliffhanger in the season finale that leads into The Simpsons movie. We would just never believe that there could be that much advanced symmetry between Fox propertie – hmm. That’s weird. While I was writing this post, an ad for Fantastic Four: Rise of the Silver Surfer just popped up at the bottom of my screen. Go fig.