Tagged: Injustice 2

Marc Alan Fishman: What I’m Thankful For – the 2017 Edition

Time keeps on slipping, slipping, slipping … into the future.

In a few short days, we’ll be breaking bread with our loved ones and indulge in a day where we give thanks by cooking and consuming more food than we need. Some sanctimonious scads will also donate time, money, and food to charities to actually be good people. And then, for some, comes the relatively new tradition of lining up at brick and mortar stores to purchase items at rock-bottom prices in the name of some long-lost holiday spirit.

I am thankful that I don’t partake in that particular assholery. But I digress.

This has been an awful year for an awful lot of reasons. Our President is a blowhard buffoon who has only succeeded in raising the collective blood pressure of the people he swore an oath to protect. Hollywood blew up, and it turns out it’s full of absolute monsters. That Donald Trump dick is an idiot and attained the highest job in the country, and that some of the most powerful men of media used their position to pray on unsuspecting women and men does not come. It’s just that it all piled up at the same time. So much so that I’m having a hard time finding the silver lining amongst the low-hanging clouds.

But I’m not a sex-predator. And despite all his idiocy, President Trump has not personally affected my day-to-day life significantly enough that I’m in any worse station. So, I venture forward. These are the things I am most thankful for here in 2017:

  1. Unshaven Comics finished our first graphic novel.

After over five years of work, me and my studio mates have put to bed our very first trade paperback. Collecting issues one through four of The Samurnauts: Curse of the Dreadnuts, and packing it full of bonus materials has produced a 192 page tome that represents literally the very best thing we have done in our lives – specifically speaking of our creative output. As of this writing, the final details are being laid into the file that will be gleefully sent to our printer. The only thing left to do with it this year is toss the necessary shekels to pay for it. This will allow us in 2018 to pursue bigger and better things. More Samurnauts. A refreshed brand. A commitment to sell harder than we’ve ever sold before. 2017 was the year we limped across the finish line.

  1. I’ve held a steady and stable day job at the same place now two years running.

Understand that for most of my career, I’ve worked for some ahem challenging people. After paying whatever dues to the universe that might have existed – I think – I’ve finally found a position that is just right. As an Interactive Media Project Manager, I’ve found a place that challenges me without overworking me. That offers me day to work from home. Actual vacation time. And most important… Support for my personal endeavors like making comics, without ever questioning my commitment to the company.

  1. The indescribable joy of fatherhood (but yeah, I’ll try to describe it)

In 2017, I’ve watched my older boy, Bennett, learn to read and write. Seeing him figure out words and have passion to hold a pen and write his name fills me with emotion that frankly my younger self would declare as trite to be enamored with. But younger me is an ass and an idiot. To see the world through my children’s eyes, is to remember joy that has long been stolen by a weary world. To both Bennett and Colton Fishman, there is no debt, fear of heart disease, crippling insecurity, or the ever-present feeling that we’re nigh on to nuclear Armageddon. In its place is unadulterated glee over video games, comic books, TV shows, and the high fives and hugs of supportive parents. And trust me, until you see my younger, the hilarious CM Fish himself, boisterously vibrate with pure delight over being handed a spoon to eat his yogurt? You don’t know joy.

  1. This space.

Yes, you read that right. In 2011, I submitted my very first column to ComicMix. And ever since, I have tried to carve out a tiny little spot on the big world wide web where my specific brand of snark could plant a flag. In 2017, I’ve been able to touch on all my favorite nits to pick. From yelling at DC’s Dan Didio for declaring comics are dead, eulogizing a lost friend, to ranking my favorite meals as a comic book creator, I’ve enjoyed being able to spout off whatever tickles my fancy, all while you – my adoring public – have afforded me the luxury of doing so without posting inside a vacuum. Every week, my Facebook feed teems with well-wishers, cage-rattlers, and crafty cohorts alike… all instigated by the words dribbled out of my mighty(ish) pen. Having this space is a boon to my psyche. Knowing that I can commiserate with all of you over every bit of pop culture bric-a-brac that floats past my cerebellum is something I can’t ever take for granted.

  1. Gummy Bears.

They’re still awesome.

  1. Injustice 2 announcing the Teenage Mutant Ninja Turtles will be playable.

Take my Rao-Damned money.

Happy Thanksgiving!

Marc Alan Fishman: Injustice 2 and The Hype Machine

The very first movie trailer debuted in November, 1913. It showed backstage rehearsal footage of an upcoming production of the musical The Pleasure Seekers. The actual play itself debuted the same month.

In contrast, today you can catch the sneak peak to the first look of the first cut of the promotional trailer of any given movie upwards of a full year before the actual film is released. How starved for content is our culture?

Think now, how literally days into pre-production of a given franchise the hype machine starts a’rollin’. When George Lucas and his menagerie sneezed a bit too loud, Entertainment Weekly and any other number of film blogs lit the net on fire. Speculation then is answered by some unseen specter of a source, second-handed, to an iffy-looking kid with a smartphone. And soon enough, Donald Glover is pitching to be young Lando.

Smash cut to the actual release of the story a year later. Smash cut again when Glover is doing his first costume fitting. Maybe he’ll Instagram his name on a garment bag. It’ll be picked up on TMZ, the AP, AICN, and Perez Hilton — if he’s still a thing. You know, just enough to keep the future film top of mind.

Marketing is an art and a science. Hype is the currency. Hype parlays demand into action. Or so marketing companies want to tell you – ask Edgar Wright how Scott Pilgrim turned out for him when you have a chance.

And it’s not just movies that are guilty of this sin. The day I wrote this very article, the teaser to the full trailer for the upcoming Injustice 2 video game crawled across my Facebook feed. And boy howdy, it worked. Before the predictable (but oh-so-glorious) cut scene footage shown over some narration completed, I was furiously calculating the cost to upgrade my Xbox. When the teaser-to-the-trailer ended, the release date in May whizzed across the screen. I looked over at my second browser window – with open tabs at Amazon, eBay, WalMart, and Best Buy – and I stared off into the middle distance in shame.

The fact is, these days products are bought and sold long before they are ever completed. Pilot season in TV land churns out show after show. Only those with enough hype to garner attention from advertisers ever see the light of day. And even then, if the hype train doesn’t keep chugging down the tracks, the show flies off the rails leaving hundreds of actors and production crew scrambling to do it all again. Maybe with a different script next time.

But who am I to judge? My company’s Kickstarter campaign – itself a bit of a hype machine if you think hard on it – was essentially drumming interest up in a project we’d still not completed inking before we were promoting the crap out of the finished product. Smash cut to over a year later, and only now am I flatting one-half of the book while I finish other pages as they drizzle in. And while I’d be tempted to share my half-completed work on our Facebook page, I’ve relegated it to our “seen by at least four people weekly” Facebook Live show.

The broad question is: When have we reached the event horizon? I think we’re already there. With the ubiquitous nature of technology allowing us to capture content being created live as it’s being fretted over, marketing and promotion is half-button push away. In a world where virality is as important at times as the actual quality of the product, hype is now deeply rooted into the very fabric of creation.

And because of it, Wing Commander made nearly half its lifetime gross its opening weekend. It was a bomb of a film and a financial failure. But it had The Phantom Menace trailer attached to it. We all know how that hype played out.