With just under a month until The Dark Knight hits theaters, it’s not surprising to see more viral marketing for the film popping up around the ‘Net. Previously, we ran down the long list of other Dark Knight online marketing campaigns, but this one has a special treat for Batman fans.
For example, feel free to surf over to the recently launched website for Gotham City Pizzeria. Along with reading up on the pizzeria’s history, you can also read their pledge to customers that includes a few elements you don’t normally find in a pizzeria chain — including a pledge to "support Batman."
I know this is controversial, but sometimes you have to take a stand. One day, when we were first expanding to lots of neighborhoods in Gotham, I picked up the day’s receipts from our shop in East End. The street lamps were out, and the sidewalk was deserted. Two thugs approached me and demanded money. I was too slow – and one of them pulled out a shotgun. Suddenly, they were gone. I looked up, and Batman had snatched them in his arms and was giving them a little dose of Gotham City Justice. From that moment on, we put special emphasis on making the streets around our locations safe – and business skyrocketed. Batman is an inspiration to all of us who want to take control of our own lives and fight back against the criminals of Gotham City. GCP supports Batman.
Oh, and pay close attention to the cursor when you drift over the letters "HA" in "GOTHAM" … Notice anything? Click on "HA" to view a clip from the film that provides your first look at Harvey Dent, a.k.a. Two-Face.
Why so serious, indeed?