Erbert and Gerbert’s Subs and Clubs, a Midwest-based chain of sub shops, decided to do something a little different to advertise their business. Here’s the entire how-to and the result:
We’d love to know if there are any other "human flipbooks" in existence!
For the last two weeks my articles have been light hearted and funny. Well I thought they were funny. I think I’m a funny guy (not in a brokeback way) but in a kind of “That Michael Davis is a funny guy” in a ha-ha kind of way.
Now there are plenty of people who think I’m not funny. That’s fine. There are people who think I’m an idiot. That’s fine. There are even some people who think I’m a genius. That’s fine. In fact that’s my favorite assessment of me.
Notice a trend here? If you don’t think I’m funny, if you don’t like my column, heck if you don’t like or agree with me, that’s just fine.
From day one of this column I have been right up front on where I stand. Actually it has been a staple of my writing. For those who may be new to this site and my column here’s a very small snapshot of some of what I am about.
I am a liberal Democrat, except when it comes to violent crime. In fact if it was up to me I think violent criminals should be put to death during half time at the Super Bowl. So it’s fair to say that I am a conservative when it comes to crime. I think people should be able to worship whoever or whatever they want. I think that people who treat their dogs like members of the family are nuts. I think DC comics are the best in the industry. I don’t think people should insist you believe what they believe. I love hip hop, I hate bluegrass. I think the Beatles are the greatest band in the history of popular music. I think Michael Jackson is the greatest performer ever. I love Frank Sinatra. I hate the TV shows Real World and Sweet 16. I love the TV shows All My Children and Family Guy. I think George Bush is the worst President in the history of America. Lastly, I firmly believe that you CANNOT regulate morality.
The above is just the tip of the iceberg on what I believe. You may agree or not. In fact if you don’t agree with anything I said and think I’m an asshole, that’s fine to.
But I’m not wrong.
On the flip side I don’t believe that you should be able to ride a motorcycle without a helmet, smoke cigarettes, climb a mountain, jump out an airplane, hunt deer, eat raw fish. I don’t believe that dogs should see therapists, that Paris Hilton is sexy, that NASCAR is a sport. If you believe any of that then more power to you my friend.
I think some of those things I don’t believe are just stupid. As an example, I think riding a motorcycle without a helmet is your suicide waiting to happen. I ride a motorcycle and I won’t even look at it without my helmet. In fact in over 10 years of ownership I have never been on a highway.
Theories are great. I love theories. Usually they’re a wonderful conflation of thought and imagination. We all have our own pet theories on things and we teach them to do tricks or rub their tummies and have fun with them. For example, my sweetie, Mary, on a regular basis comes up with new theories of how the universe was created. They’re different each time and always fun. Sometimes they stumble near quantum theory and that gets a little spooky but, all in all, I enjoy them almost as much as she does.
My problem with theories is when they become ossified into dogma. This happens not just in religion but in all walks of life, including economics and business. Communism is a good example of an economic theory gone to dogma. One of its charming hypotheses was that, once communism had spread around the globe – as Karl Marx felt it inevitably would – all government would evaporate because we would have achieved the workers’ paradise. That theory, unfortunately, is not based on any human trait I’ve ever seen. Capitalism, on the other hand, being based on human greed, is and that’s one of the reasons it has survived and communism has not.
Capitalism and business, especially in recent years, have had their own bits of theories that are endlessly repeated like mantras until they too have become dogma. They’re applied whether they fit the situation or not, sometimes out of stupidity and other times from cupidity.
One of my least favorite bits of economic dogma is “They’re all widgets.” The word “widget” was coined, I believed, by playwright George S. Kaufman for his 1924 play Beggar On Horseback in which the protagonist must choose between his work as a composer and a steady but soul draining job in a “widget” factory. Since it was never defined, a “widget” – in the economic sense – is a synonym for “product” or, when dealing with a creative artist, the term “talent” is used. What it comes down to is that it doesn’t matter what the widget is, certain business and selling rules will apply. Soap, beef, talent, cars, drugs, beer, games, comic books, movies, TV shows – they’re all widgets. One theory fits all.
Except it doesn’t always do that. In 1989, Marvel was bought by Ron Perelman’s MacAndrews and Forbes; at the time, Marvel had maybe 70% of the sales of a very healthy direct sale market. Before Perelman’s little junket was done, Marvel was in bankruptcy and the market was in tatters. Why? Because they decided they were selling widgets. They didn’t need to know anything about comics or the market; they were going to apply sound business principles and make comics respond accordingly. (I had plenty of friends on the inside keeping me abreast of the latest theory.) Nobody could tell these guys nothing. Their business model was not simply Disney but McDonald’s which not only sells hamburgers but own the bakeries that makes the buns, the cattle ranches that supply the beef and so on.
Marvel started to bring its licenses inside the company with the idea that they would supply the product. Since trading cards were so popular, they would buy the trading card companies. They bought the companies after the interest in trading cards had already crested. Perelman’s suits were consistently behind the curve.
There are artists who skimp on backgrounds, and there are artists who put in extra stuff in the backgrounds. And then there are guys who put so much extra stuff in that you go blind looking at every little piece and you need a key to find it all.
And then there’s George Pérez.
A happy birthday to one of the most generous guys in the business, the guy who made more kids go "whoa, I wanna draw like that!" than anybody I can think of. If you feel like giving a present, why don’t you make a contribution to The Hero Initiative, where George is the co-chair of the Fund Disbursement Board?
Let’s face it, we live in a hyper-capitalist society. Everything’s a commodity, and the worlds of business and entertainment are so inextricably linked that items about business deals have all but become entertainment in their own right.
And that’s cool when a spinoff of a story is also another form of that story, as with the Superman: Doomsday DVD or the upcoming DVD coming out from Eagle One Media based on the Voltron: Defender of the Universe comics from Devil’s Due and utilizing those books’ content from the comic books from Devil’s Due Publishing. (Apparently Voltron is big business — not only is the "animated digital comic production" DVD due in June, but World Event Productions is developing "a new interactive series and the release of the first-ever OVA," and there’s even talk of a for-really movie.)
But when Marvel Entertainment decides it’s going to "own 2008" with tie-in products for the Iron Man and Hulk movies due out next spring, and signs deals with Hasbrow, Hallmark, Fruit of the Loom and other companies that make all sorts of stuff that isn’t storytelling — well, it just makes one hope that kids (and adults) who buy the stuff are busy making up their own scenarios as they’re being owned.
I just read where the Anglican church, now controlled by conservative African bishops, are threatening to lower the boom of the American branch — the Episcopalians — to the point of tossing them out over the issue of appointing an openly and actively gay bishop and the issue of offering blessings to same sex couples.
Never mind that the bishop in question, V. Gene Robinson, happens to be in a very monogamous relationship, or that he is, by all accounts, a very good man and capable administrator. Never mind that he is being open about his sexuality and his relationship — there would be no problem if he just kept it a secret and lied about it. Never mind that the couples in question are seeking stability in one on one relationships in a loving situation and are looking to commit to one another. Never mind that the Anglican Church has a history of not being doctrinal, of open inquiry, of autonomy for each of the Churches within its communion. What matters is that once again the Christian Right(eous) have determined that their version of the truth is the only truth and will impose that view on everyone and it doesn’t matter what they destroy along the way.
The Crusades live.
If you’re the New York Comic Con, you put up a webpage on MySpace and pretend you’re a 28 year old female.
Now that’s the way to drum up business. And it’s a good thing too, because I was worried about the convention being underattended.
Neil Gaiman reports that Dreamhaven Books in Minneapolis, the place he considers his "home store" in terms of doing his local shopping there and signing lots of stuff for them to sell online, has had a break-in over the weekend.
Owner Greg Ketter says, "Damages will be costly but insurance should cover a lot of it. But after the lull in current business, this really will hurt. I don’t like charity but if you could encourage people to maybe buy an extra book off us soon, it may help. Three bookstores have closed in the Twin Cities in the past two months and I don’t want to make it four."
Those not in the Minneapolis-St. Paul area can visit their online store, where you’re likely to find lots of Gaiman-related items in among tons of sf, fantasy, horror and other related merchandise.
The Hollywood Reporter reveals that Jeff Bridges has joined the cast of the upcoming Iron Man movie, playing "a confidant and close business associate of Stark, a longtime employee at defense contractor Stark Industries who plays a major role in shaping Stark’s life." Sounds a bit like Happy Hogan to me. Or so one could hope.
Columns / Glenn Hauman / News
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