Author: Marc Alan Fishman

MARC ALAN FISHMAN: You Better Think

I don’t own a single Spider-Man comic. Wait, scratch that. I own some painted comic released in the mid-aughts… Secret War. Didn’t care for it.

That being said, I love Spider-Man. I loved his cartoon in the 90s. I loved the Sensational Spider-Man cartoon even more. I owned Maximum Carnage for the Super Nintendo. I played about 8000 hours worth of Spider-Man 2 for the original Xbox. So, with all the love I have for the character, why don’t I subscribe to a single web-headed book? Well, consider it a barrier to entry. Never found the right jumping on point.

Until now. Dan Slott’s upcoming in-book epic “Ends of the Earth” looks to be as good a point as ever to jump on. Given my recent love affair with the Fantastic Four… I figure why not roll the dice on the House of Mouse one more time. You see, deep down my love of the character stems from the fact that he’s generally been written to think his way out of problems – and that’s something I’m finding more and more keeps me reading comics.

“With great power comes great responsibility.” This we know. When I think of other classic (and current) comic book heroes… their books always come down to the best use of a super power. It’s akin to the ‘85 Bears victory in the Super Bowl: it’s all about brute strength. In Blackest Night? It was collection of rainbow raiders and a deus ex machina in the form of “It was Black Hand all along! Now shoot him!” In Fear Itself? Solved by a ton of punching, and Odin getting off his ass. Even in the non-epic books, I see too many stories solving their problems with mindless fighting, and sheer force-of yelling. Hell, Avengers Vs. X-Men is essentially based on that entire 13-year-old wet dream of a concept. And frankly… it’s really old hat.

When I was first getting into comics, no doubt it was all about the fighting, and punching, and super powers. A grand excuse for violence and gratuitous action sequences. And the books at that time gave in to the gluttony. Spawn was belched out of the machine that demanded insane amounts of gore, and detail, and splash pages… And the reason why his stock (and its four-barreled-thigh-pouch kin) sits somewhere a thimble above “wait, that’s still a thing?” is because the book never grasped for more than a climax built on banality.

When a movie, a book, even a song reaches for the middle, our brains turn off. The reason why Karate Kid is better than Sidekicks (aside from the obvious….)? Because Danny Larusso defeats Johnny with his mind more than his body. Yes it was about perseverance, but I contest that it was that moment when he realized the crane kick could win him the match… we as an audience collectively feel like the win is earned. It’s the reason why Batman is always better than Superman. Because nine times out of ten, Batman saves the day because he figures a way out to do so. Superman, nine times out of ten, uses one of his 1,000,000 powers.

I recently reviewed Blue Beetle #6 over on MichaelDavisWorld. In said review I was elated by the book’s choice to have their azure-hued bug boy save the day not by commanding his alien armor to make a bigger-better-bug-zapper… but by out thinking his opponent. The whole reason I’m looking forward to this Sinister Six arc in Spider-Man is because my first thought is “in this modern take on Spidey, how is he going to think his way out of being pummeled by sextet of sinister sleeze-bags?” Don’t get me wrong, I want to see plenty of quips, punches, web-shooty-balls-of-justice, and kicks-to-the-mush – I just want the day to be saved by Peter Parker’s greatest power… his mind.

In comics, we build up an antagonist – an alien race, a long lost angry god, a crazy man with a gun and a diaper – and pit our titular heroes in combat with them. Whether the Avengers are fighting the Kree, the Skrulls, Ultron, Enron, or the X-Men… only those with a short attention span and a “most-posted” badge on a message board are truly salivating on just the outcome of a fight. As a reader, I genuinely feel like the best stories give us an arc that introduces us to something we didn’t think of in the first place. When the only thing that stands in the way of a happy ending is a well placed punch we end up with Michael Bay’s Transformers… pretty to look at, and not much else.

That being said, I’m going to go look at my script for the Samurnauts. My original page of notes for the climax literally says “use some mega-super move… lots of photoshoppery.” Looks like I better get thinking…

SUNDAY: John Ostrander 

 

MARC ALAN FISHMAN: How To Succeed In Comics Without Really Trying*

* OK, here’s the deal. You can’t. You can’t succeed in comics without blood, sweat, and tears. Or, better to say, if you can, I don’t know how. I know that once you break into comics and have enough dirt on editors and top brass… you can rest on those laurels for years. Ask Jeph Loeb. I also know if you can meet deadlines, even if no one would ever say your work did more than move things from point A to point B, you can still get a steady paycheck. Ask Scott McDaniel.

I was torn here on where to go. From that lead paragraph, I had two genuine directions. One would be an uplifting tale of how Unshaven Comics is succeeding in our goals through the triumph of hard work, and slow but substantial growth via winning over one fan at a time. The other article I could write is a shallow, mean, absurdly hateful piece directed at Scott McDaniel over something he posted on his website. Given that I’ve had a pretty brutal day, I’m inclined to get petty and stupid.

Since my M.O. in these columns is to provide a little Wikipedia’ing, allow me do as such. Scott McDaniel has been a working comic book artist for many years now. Titles include Daredevil, Nightwing, Batman, The Outsiders, and most recently Static Shock. A cursory glance over those titles should tell you that no matter how much I rant and rave here, Scott has the high ground; He’s worked at DC and Marvel. I’m still years away from getting my denial letters from either of them. That being said, I have a bone to pick with the good God-fearing fellow.

For those not following along, Milestone creator John Rozum was given the reigns of Static when it debuted in DC’s big reboot. After much ballyhoo, he was shown the door (or showed himself to it, in a sense), and McDaniel took the writing gig over. John let people know (here) (and here) (and here) his thoughts on it. Scott then issued a response of his own on his site, to clarify his take on the whole issue. His response was a 41-page letter issued to the interwebs detailing literally every conversation and his opinion on the matter. 4-pages. Single spaced. 12 point font. 20,000 words. To respond to John, and the industry in general on why he still worked on the now-canceled book. And as God as my witness? It makes me want to rub my feet on the carpet for a solid day, and then give Scott a static shock to the man-globes.

The basic argument came down to editorial. Rozum’s script was obviously not the direction DC wanted Static to go in. I would think many comic creators have been in this situation too. Hell, in Unshaven Comics we’ve had knock-out fights over single panels. What it comes down to though is what line a creator is willing to cross to make ends meet. The best comics being published today (many by DC, I would attest) work well only when all parties involved are on the same page (pun intended). Even four pages into McDaniel’s magnum dope-us I could figure out where all the hullabaloo was. Rozum wanted a grim and gritty take on Static that balanced the hero stuff with real-kid problem stuff. DC wanted a family-friendly-ish romp that went “all out” to draw attention to itself. Faced with an editor asking for something he really didn’t want… he all but “phoned-it-in” to make a few paychecks, before deciding to leave the title.

Some of the best comics work on a slow-burn concept. Where it takes five or six issues to really hit home. And truth be told, I tend to love those comics. Scott Snyder employs this process immeasurably well. But is Static right for such a treatment? In a perfect world, maybe. But let’s be honest. Static is most well known to be a “fun” character. His animated show was amazingly well done (until Shaq made a guest appearance, and they made Ritchie have super-powers). I have no doubt in my mind DC wanted to tap into that energy (pun doubly intended) for the relaunch. But I digress, no need to rehash all the details. I’ll let you read through them if you want. Suffice to say, Rozum zigged when he was asked to zag. His editor (a.k.a. The Boss), pulled McDaniel into the conversation early to swing things away from Rozum’s treatment. At the end of the day, no one saw eye-to-eye, and the book was sloppy because of it.

I forced myself to read through all 41-pages of Scott’s manifesto. I simply find it to be so amazingly crass that I couldn’t help but be bothered by it. At the end of the day, McDaniel didn’t do anything wrong. He followed orders, made his editor happy, and when it was obvious DC was gonna flush the series down the toilet with the rest of the poop, they saved a few dollars by letting Scott write it. Granted, I didn’t read Static, but if McDaniel writes as well as he draws… I’ll safely assume Static got into a ton of fights, stuff blew up, and then the moved on to the next plot point. I’ve read (and own) a few books by Scott. I’ve never loved any of them. I find his work to “feel” rushed. Whether it takes him any more or less time to complete than any other working artist today… simply put, I’m not a fan. And seeing him with more credits to his name on a book exponentially makes me steer clear. Remember when I wrote about the double-edged sword of artist-writers?

But, I digress once more. The point is simple. Scott McDaniel’s retort was unneeded, uncalled for, and ultimately a waste of pixels and bandwidth. Rozum had a reason to let the world know why he left the book, and what issues he faced at DC. Scott was (and perhaps still is?) drawing a paycheck from DC. To write 20,000 words on how Rozum made it hard to make the book successful (and reading Rozum’s own words, he all but admits his heart wasn’t in it in the first place)… is needlessly rubbing salt on a self-inflicted wound. I started this piece out discussing how one can succeed in comics. I can assure you one way not to do that, is spend 41-pages lambasting a fellow creator. If you read Michael Davis’ article this week, no doubt you know why it’s things like this, that make people think we’re all backstabbers and petty grudge-holders. Scott should have taken his paycheck to the bank, cashed it, and let people think whatever they wanted to think.

As Jesus would say: Do not resist an evil person. If someone strikes you on the right cheek, turn to him the other also.

SUNDAY: John Ostrander

 

MARC ALAN FISHMAN: Creators Are People Too

Hot off the lips of far better men and women than I (aka all the other ComicMix columnists) comes a little discussion weighing in on all this legal mumbo-jumbo going on in comic-book-land. Not to be outdone (remember when I lit a wee fire under Michael Davis a few weeks back?), I figured I’d let loose a few witticisms on the injustices being faced by far too many comic creators these days. Or just as every week, I’ll bury my foot in my mouth making wild assumptions, and asking dumb questions. Either way, you’re entertained… right?

For those not following the drama, read a few posts (such as here and here) and catch up. Basically Gary Friedrich got torched by Marvel for having the gall to turn a pocket out to them now that Ghost Rider is making them a few greenbacks. Gary isn’t alone in doing this. The creators of Superman did it. The family of Jack Kirby did it. And even over in the land ruled by Robert Kirkman, his longtime friend is doing it. And in all the cases, there seems to be a very simple precedent: When the check was cut to these creators for their initial involvement, signing it waived their rights to own their creation. Before the 1980s these checks had the contract right there on the check. I assume in the Kirkman case there were contracts and papers and lawyers, etc. In any event, for a small-time creator like myself, it’s scary and sad to read. A large part of me is angry. A smaller, more Jewish part of me is saying “Didn’t they know what they were signing?”

Please note, I am Jewish. So, it’s cool for me to go there.

Honestly, I’m torn on the subject. On one hand you’d figure that the person who did the legwork creating something should see the eventual fruit of their labor, when the money starts flowing. Would Marvel or DC be anywhere near as big as they are right now without the hard work and creativity of guys like Jack Kirby, Bob Kane, Bill Finger, Stan Lee, Jack Kirby, Steve Ditko, and the rest? The short answer: Hell No!

Creating a character that becomes a cultural icon, even for five minutes, takes real skill. And a suitcase of money doesn’t make Spider-Man’s rogues gallery, or designs Superman’s iconic costume. When the profits from the Spider-Man franchise, or the Nolan Bat-Franchise started rolling in, is it wrong to think that the person who initially created the character be able to see a little cash come their way? Certainly, as a compassionate person, I say of course. I’m not looking to be a communist here, but seriously, are a few shekels sent to the Mr. Friedrich when Nic Cage’s movie sells a few pairs of Underoos really going break Marvel’s bank? I doubt it.

On the other hand… if the paperwork is all signed, these creators are up a creek without a paddle. When I signed on the dotted line for my car, it’s mine. Even if I hate it the second I take the keys from the salesman… I’m stuck with it. Not a perfect metaphor, but I think my point is clear enough, no? When Gary, or any of the aforementioned creators were given their assignments from their editors… was there not a discussion about compensation? Assuming there was, it’s really on the head of said creators to know exactly what they are getting into. At the end of the day, if you sell your soul to the Devil, there’s no way out of Hell. Even if everyone agrees that you got screwed. It’s your name on the dotted line, and it’s your duty to read every word above it.

Face facts, no comic book artist or writer I know is living in a mansion, with extra money flowing out of their pockets. The fact is as I write this very column, I’m scouring Craigslist for freelance gigs in hopes of earning a few more bucks so I don’t have to send my wife back to work, so we can barely pay for daycare for our son (who is only a few weeks old). If Marvel or DC came calling at my door right now and told me they wanted to offer me a book, I’d sign papers so fast they’d need a fire extinguisher to cool my hands off.

Why? Money. I need it. They have it. And I’m safely assuming most anyone working in comics before me was in the same position. And therein lies the problem. The bigwigs behind these publishers have all shared the same evil grin behind their creators’ faces. Having the rights to the characters means raking in all the money from all the avenues open to said characters. Movies, TeeVee, T-shirts, action figures, sippy cups, night lights, toothbrushes, online fan club memberships, cereal, and oh yeah… comics. There’s no doubt in my mind that those with the cash have maintained the mentality that it’s their money, and they’ll hold onto it by any means necessary.

Remember that whole #OccupyWallStreet thing? Well, I’m certain the people behind the people behind the people at both the House of Ideas and the Brothers Warner aren’t in the 99%.

At the root of all this is the human factor. Money doesn’t grow on trees, and when you need to pay a bill, you do what you have to do to pay it. If the check is sitting on your desk, and all that stands between your next meal is your integrity, do you starve with a belly full of pride? Do you go the route of Robert Kirkman or Mike Mignola, and take your million dollar ideas to places where they let you keep your soul? Well, it’s different for everyone in comics. And when the good guys like Paul Levitz (see John’s column) step down, who will be there to fight for the little guys? Cause let’s face it… the second someone turns heels and walks away with their idea, there’s a line out the door and around the block of people waiting for a chance to walk right in.

And I’ll be damned if I’m not one of them.

SUNDAY: John Ostrander Changes The Subject

 

MARC ALAN FISHMAN: Fantastic Flop – How I’d Reboot Marvel’s First Family

So I found myself with a bit of time to kill while my wife and mother-in-law went out and about for lunch. My week-old son and I decided it was time to enjoy a bit of cable TV goodness. A quick surf left with me few options. Food Network was showing yet-another cupcake show… USA was playing that episode of Everybody Loves Raymond where his wife is a shrew and his mother annoys him, and TBS was on Tyler Perry’s Black People Watch Everything I Put Out, Not That It’s Good. And FX? Callooh-Callay! They had on the Fantastic Four movie from a few years back. Given that I was still sporting half a nerd-boner for the Super Bowl Avengers spot, and the recent web-release of The Amazing Spider-Man trailer, FF seemed like the perfect way to wet my whistle for a bit of comic goodness.

Granted, I’ve seen the movie a few times. Saw it opening weekend, and didn’t hate it. Didn’t love it either, but somehow, it was one of those guilty “Hey, if it’s on, it’s really not that bad is it?” pleasures. A few hours later, my favorite ladies returned to a house with both their boys rife with a case of the cranky pants. I’m pretty sure my son Bennett had pooped himself. I didn’t have a mess in my trousers, but I had a tear in my eye. Seems I crossed that threshold where the movie stopped being “worth” the free cable viewing, and slid right into “Good lord, people paid money for this crap?” zone.

I could spend the remainder of this column dissecting how putrid the FF movie ended up being. But it’s old-hat, right? So, why not make this a turn for the positive. I’d like to outline four things Marvel can do to reboot the familial franchise into something… dare I say… more fantastic.

1. Explore the emotional origins as well as the basic plot points. We all know the bullet points by now, don’t we? On an outer space adventure… they got hit by cosmic rays. And that moment changed forever… in the most fantastic ways. No need to fear, their here… just call the four! Sorry, it was a damn catchy theme song. Suffice to say, the rocket ride with Kirby dots isn’t ALL that the origin of the FF is. You have romance between Sue and Reed. You have Ben, the stalwart pilot. Johnny, the joker, and comic relief. While these points were hit on in the last iteration, we miss the history. Use flashbacks (ala Batman Begins) to enhance our emotional ties to the characters. It’s not a race to the whiz-bang-special effects, when you have solid characterization. And each of the Four present a solid opportunity for fun beats.

2. Ditch the “We’re learning to use our powers until it matters at the end” montage. Face it. What killed Green Lantern (OK, one of the things that killed it…) was the age-old power development plot line. A solid 45 minutes of the last FF movie spent time building the revolvers it would later shoot at the movie’s climax. It’s just not needed. When you cross over into the sci-fi, plausibility takes a backseat to adventure. If we took time to dissect the fact that Luke Skywalker was able to get a shot into a teeny hole on a battle station that decimated nearly all of his backup (who were all far more experienced fighter pilots)… we’d go mad. Once you accept that “Comic Rays” can turn one man into a walking pilot light, and another into silly putty, you don’t need to spend an hour back-peddling to make us “believe” they’ll know what to do when it’s clobbering time.

3. The big villain? Mole Man. Follow me down the rabbit hole if you will. Batman Begins took a venerable B-Lister in Ra’s Al Ghul as its first antagonist. It was a smart choice. As Nolan said in countless interviews, the villain suits the arc the hero takes across the movie. In Spider-Man 2 (easily the best of Raimi’s Marvel contributions), we got a brilliant update on a pretty mort-worthy villain. And because Peter was learning to have balance in his life during the course of the movie, Doc Oc was a perfect foil. The Fantastic Four have a pretty decent rogues gallery. It’s easy to want to jump immediately to Doom or Galactus. But the first in a franchise needn’t aim so high. In both cases, those villains would outshine the stars of the film. First and foremost, it’s the FF that people should be ooohing and aaahing over. With Mole Man you have an obvious foe who will test the Four and their ability to become this odd family unit of world-savers. The villain fits the arc, as it were. Plus, it gives us a chance to recreate that iconic first issue cover on the big screen. And you know that’d be the bee’s knees.

4. Casting. Most every comic book film lands an amazing cast… even if they don’t get utilized properly. I didn’t hate anyone in the last FF iteration per say, but let’s be honest – Ioan Gruffudd looked OK but lacked the cockiness-by-way-of-supreme-intelligence. Jessica Alba was there for eye-candy only. Chris Evans stole the show, Michael Chiklis looked the part, but had no Yancy Street swagger. Ole’ Blue Eyes needs have a definitive balance between boisterous banter and tragic pathos. Some of this could easily be the scripting, but let’s say I was a casting agent? I’d cast accordingly: Jon Hamm as Mr. Fantastic. Uma Thurman as Sue Storm. Breaking Bad’s Aaron Paul as Johnny Storm. And Brendan Fraser as Ben Grimm. Hamm can pull off “the smartest man in the room, with ease. Thurman is equally weighted when on screen (and can pull off shorter hair, and heroic). Paul can sling insults, and certainly could look the part… And Fraser, who I know most would say is a stretch, is built big, can pull off a New York accent, and has more potential than most nerds give him credit for. And as my Mole Man? Paul Giamatti. He’s damn good in everything.

So there you have it. I know a new FF movie is already in the works… here’s hoping someone over at Marvel is trolling my articles, and a few of my hopes and dreams gets swept into the pre-production fracas. What do you think? Voice your opinion below, true believers!

SUNDAY: John Ostrander

MARC ALAN FISHMAN: Justice League Light Vs. Justice League Dark

This past week, I read both Justice League #5 and Justice League Dark #5. To say they are worlds apart is a bit on-the-nose, but suffice to say… it’s the truth. Justice League proper is loud, dumb, and thin. Dark is the polar opposite.

With an issue left to finish its first arc, Justice League needs a near miracle to turn my opinion around. In issue #5, Dark completed its first arc and I’m amazingly sold on it. Funny then that I didn’t bring that book home. My wife, and mother to our newborn son, bought it cause she loves Zatanna. Trust me, I have a millions reasons to thank her everyday. Now? I have a million and one. But I digress. This here column is meant to compare and contrast just why JL: Prime is poop, and Dark is dynamite. I hope Geoff Johns is taking notes.

Let’s start with the good. Both Leagues assemble a pretty stellar line-up. I know there are those out there that have a soft spot for the less-than-great Leagues of the past (like when they were in Detroit, or the amazingly crappy team from right-before-the-flashpoint), but let’s be honest: The present day roster takes its Magnificent Seven approach ala Grant Morrison’s run, and it was damned smart to do so. On the Dark side, we get a team-up that’s a veritable who’s who of the mystic arts.

With the Vertigo imprint now a part of the DCnU proper, we get to see stalwart mystic go-to characters like Deadman team up with John Constantine, amongst others. All in all, the teams work on paper, quite well. And John’s use of Cyborg as the would-be-everyman makes me forget all about the obvious affirmative action. The only character I wish they’d put on the Dark team would be Detective Chimp. Face it, monkeys equal sales.

Now that we got that out of the way, let’s dive into the bad, shall we? Justice League takes too many cues from the worst part of comics from the 1990s. Jim Lee is delivering amazing work, but at the cost of quality narrative. Splash after splash, action panel after action panel, and everyone always screaming, wincing, and punching. Also, all of it is on fire. Now, is Jim to blame for this? I don’t know. Geoff Johns is the man behind the script, so one might ask him if he intended the first arc to be so… typical.

For a guy who built a career on amazing origins, here he delivers his first disappointing one. Think of all the stereotypical team-forming storylines you can think of. Heroes meet, and think each other is the villain? Check. Egotistical in-fighting for control? Check. The evil-villain-from-out-of-nowhere who can only be defeated by having the team form? Check. That basic premise has been done to death in just about every team book, and funny enough? JL: Dark uses it too! But somehow, they pull it off. I’ll get to that later.

As I recall comics of my youth (those pesky ‘90s), it was always about the pop and sizzle, never about the words. It was all about who could beat up who and how, never why. Then I grabbed Watchmen, Sin City, books by Scott McCloud, and Kingdom Come and learned that comics can be stellar cape and cowl adventures… and use nuance and subtlety to end a story. Justice League throws all of that out the window, so we can make way for everyone taking time to ask what Batman’s powers are. Snicker.

Justice League Dark takes that same convoluted plot and smartly dampens it for characterization. The first arc is the antithesis to the uniting of individuals for the greater good. Instead we have severely independent agents being routed to stop something against their will. Over the course of the book, characters do fight one another, but it’s done with nuance. When Deadman threatens John Constantine, it’s because he cares for June Moon, who Constantine is obviously hurting in order to save the greater good. No puffed up chests and snarky dialogue.

And the big bad of the book? Well it turns out to be the misguided Enchantress, who lost control due to Madame Xanadu’s misguided tinkering. And at the climactic battle, when the score is blasting, and characters shout… it’s not the uniting of the mystical mavens of the greater DCnU that saves the day. It’s just Constantine doing his job. When the dust settles, the team, as it were, stand as independent as they were at the books’ beginning. It’s a bold move by Peter Milligan, who opts to dose his Justice League with a bit of realism. Realism, is a comic featuring a guy who has a super secret all-powerful vest? Yup. And it’s pretty darned cool.

I’ve merely scratched the surface here. Now, before you fire up the engines of hate, let me act as my own Devil’s Advocate. Justice League has had some great moments. As I mentioned before, I think Cyborg has been a real highlight of the book, and Johns’ Hal Jordon is a cock-sure treat, especially when he gets his ass whooped. And truth be told, the sales figures put me in my place pretty quickly. And Justice League: Dark isn’t exactly narrative fiction perfected. Over five issues Milligan utilized the “two characters show up somewhere, and spend their time questioning why they’re there scene” about 27 times. And as ComicBookResources’ Chad Nevett noted in his review of issue #5. Milligan may need to do a ton of back-peddling to assemble his team for the next arc.

Overall though, I think it’s clear: Justice League thus far has been far too busy trying to bring the “oohs and ahhs” while Dark spent its time trying to develop its characters beyond witty retorts, and punching. The books are clearly targeting different audiences, but even those who prefer eye laser blasts and Batarangs to backwards spells and Photoshop glow effects…clearly see where the flagship of the DCnU is aiming only at the lowest common denominator. If the DCnU is to make those who don’t read comics pay attention, modeling their mainstay book off of Michael Bay mentality isn’t the way to do it.

SUNDAY: John Ostrander

MARC ALAN FISHMAN: Trades vs. Monthlies – An Unpopular Stance

It seems when I write pieces here on ComicMix that are good-natured and optimistic, no one cares. When I get hot and bothered (and make sweeping declarations that demand debate), you get excited. So, you want riled up? You got it!

I think the comic book industry as a whole would be better off if it went digital for all monthly titles, and only printed graphic novels.

Settle down, settle down. You’ll have a chance to put me in my place in the comment section. Or you can skip my argument completely, and just go down to the bottom of the page, and start the flame war. Either way, my ego gets fed.

Let’s face it. Making a comic book every month isn’t easy. If it was, Justice League wouldn’t be two weeks late. But wasn’t there a big hard-and-fast rule in place stating no book would be delivered late, lest the creative team be removed for one that could keep up? Well I guess that only applies to talent who don’t exclusively work for the parent company, and have “Chief” on their business cards. But I digress.

Most comic books these days are “written for the trade.” Almost every cape on the racks today get four to six issues of a singular plot-line that crescendos into a final epic conclusion. Then, if we’re lucky, a one-shot to settle things down to the status quo. And the cycle repeats. In the case of other books (Matt Fraction’s Invincible Iron Man comes to mind) these arcs could last up to a year or even longer. This means that every month you get a bite of the candy bar. Wouldn’t it be nice to just eat the whole damned thing all at once? In an medium where the end product is sum of many parts, having all those parts only stands to make the whole piece better.

Brian Michael Bendis may physically have a disease preventing him from writing a book that isn’t deconstructed. And frankly, who disagrees that he works best in the bigger picture? I won’t ever buy singular issues of Ultimate Spider-Man. It’s too good in trade. The same goes for many other books I happen to get (or borrow with frequency); Invincible, The Sandman, Astro City, Y: The Last Man, Ex Machina, Fables… need I go on? In all of those cases, and so many more, collecting a book into a longer format makes for a more enjoyable experience. And when a trade it released, there is no waiting for that next chapter. I know there’s a massive caveat to that one folks, but I think the point is clear enough.

But Marc, you plea… If the industry went straight-to-trade, comic book shops would simply close up and die. Because right now, most comic book stores I know are so swamped with business they don’t even carry trades. Or action figures. Or magic cards. Or D+D. Or host local bands. Or have organized book clubs. The fact is, store owners lose more money stocking their shelves with every monthly book that comes out, and subsequently not sell them, then do they on carrying trades. One store in particular, Challengers Comics + Conversations in Chicago, told Unshaven Comics that they would only carry our book when it became a trade.

When I was told this by the very cool owner, my eyebrow raised. “We do far more business in trades than we do in monthlies man, sorry.” They even have a “Library” subscription where so many dollars a month guarantees you access to shelves of trades to “check out.” If I were a commuter and lived anywhere near the store, I’d be on that like Michael Davis on an Asian GoGo Dancer. My point being that brick and mortar stores could augment their current offerings and not lose their leases.

Monthly books allow fans to “sample” a title before committing to it. And those who follow along with my reviews (over on Michael Davis World, plug plug plug) know that recently I’ve committed to a “two bad issues in a row means I drop the title” policy. Thus far, that means I’ve dropped JLI, Red Lanterns, Green Lanterns: New Guardians, The Fury of Firestorm, and Irredeemable. If my dream came true, wouldn’t that mean I would stand to lose more money buying a multi-issue trade for a series I’d be unhappy with? I’m willing to eat crow on that one. To a point. You see, in the cases of all those books I listed, they all suffered from the same problems.

Predictable plots hampered by a repetitious narrative structure, or incoherent direction on the whole. As an example, Fury of Firestorm(s?) issue to issue took the same plot point (Danger! Transformation! Hitting!) and regurgitated it three times in a row. Through the fatigue, it becomes clear; the entire first arc takes place over one or two nights. Read as a whole though, the pacing wouldn’t be as troublesome to me. And in the case of JLI, where the plot was as by-the-books as you could get… I would contest that taken in 1 large chunk, it’s far easier to enjoy the staple “assemble the team and fight the giant evil” plotline when it’s not broken up into six parts. Especially when it fights for my attention with better-written monthlies like Batman, Action Comics, or Fantastic Four.

It’s a big argument, one that I hypocritically don’t even support on the other side of the aisle. Unshaven Comics made the decision to release issues in lieu of trades. But that, as Alton Brown would say, is for another show. I’d like to think I’ve given you enough to mull over. So, go ahead my bubbalas. Talk amongst yourselves. I’m getting a little verklempt. Trades vs. Monthlies… Discuss!

SUNDAY: John Ostrander

MARC ALAN FISHMAN: Make Mine Valiant

So, I’ve spent the last few weeks ranting and raving about DC. And face it, there’s still plenty there to mine. From their recent canning of six titles and announcing six more (none of which I think will last a year) to their recently leaked ”sticker logo”… I could have a field day continuing to bash and dash. But alas, I grow weary of being hypocritical. I bitch and moan about them a ton, yet the majority of the cash flowing out of my pocket to frivolity generally concerns a majority of DC books, and related merchandise. So, for now, I’m waving a white flag, and turning my gaze elsewhere. Somewhere dashing, daring, and dare I say… Valiant.

On May 2nd, Valiant Comics will be reborn. Their flagship title, X-O Manowar, will hit the shelves. I will admit freely to you all that I know nothing of the Valiant universe. Let’s quickly Wikipedia that, for those in a similar boat. Wow, what a story! In 1989, Jim Shooter, one of the Allman Brothers crew, and some other financiers tried to buy up Marvel. They didn’t get it. Thus Valiant was born! They got a few heavy-hitters, and released a line of books. In 1994, they got dumped by their initial investors, scooped up by then-important video game creator Acclaim, and died a slow and boring death as their continuity-heavy line became too heavy a load to bear. Legal battles and the like kept things grounded for a while, but as you’ll now note: it’s all been solved, and the line will reconvene with Free Comic Book Day 2012. And due largely to some lackluster books by DC, and Marvel’s Next-Big-Waste of Time, I’m at a loss for why I shouldn’t take this as a sign to give Valiant a shot.

A recent press release for the budding brand hyped the announcement of the creative team for X-O. Surrogates scribe Robert Venditti and Conan artist Cary Nord will unite to bring us a tale of a time-lost ancient warrior given amazing future technology and plopped on the populace in 2012. Color me intrigued. I happen to love the Surrogates original graphic novel, and sneak peaks at the pencils of Nord show me that the book will look amazing to boot.

But this leads me to the bigger question. What is Valiant’s battle plan? Will they rise up and be a contender with the Big Two? I doubt it. The marketplace is crowded as it is. Image, Dark Horse, IDW, Dynamite, Avatar, and Boom! all struggle to keep a cohesive line. Face it, each of those aforementioned second stringers all have one or two big fish, and then spread themselves thin on bargain-bin fodder from licensed properties that appeal to the niche audiences. Well… the niche of this niche, if you get my drift.

Mind you, I’m not trying to poop on the parade, I’m just wary for any “line launch” in a continually crowded comic rack. And a subsequent Google search doesn’t even have the company site at #1 in the rankings. What appears to be a company website is just a form with “Notify Me!” on it. Bad mojo my friends.

Let us consider Boom! Studios’ Stan Lee line, launched in 2010. Four books with solid concepts released very close to one another. The critics didn’t quite rave about any of them, and I rarely hear anyone discuss them at the shop when I pop in on new comic book day. Valiant certainly has picked a good time to strike, but I’m hoping it’s done more intelligently. Case in point?

Boom’s other cash cow, the Irredeemable universe. Launched as a single amazing comic, smartly spun off into a single other title that has refrained for years before crossing directly into one another. Join that to a solid base of fans consistently purchasing the book due to high standards of art teams and consistent writing… and you have something worth copying. While I myself have recently stopped my subscription to Irredeemable, I don’t knock those still following on. It’s the kind of model I hope Valiant is paying close attention to.

Ultimately, X-O Manowar‘s release got me genuinely excited for a new title to latch on to. With a strong creative team announced, and DC and Marvel knee-deep in their own crapulence, Valiant stands to gain a following again. If they stick to releasing solid books, refrain from event-driven releases, and put their books out on time… I see no reason why they won’t stick around for a long while.

Also, they should hire Unshaven Comics.

SUNDAY: John Ostrander

MARC ALAN FISHMAN: The Unshaven DC New 52!

… or how I learned to stop worrying about Michael Davis and love his bombs.

So let’s just get this out of the way. The last Spanish class I took was senior year in high school. I did get an A in it. But between then and now I’ve filled my brain with other more important facts aside from the difference between juevos and huevos. One means balls. The other means eggs. But the one that means eggs also means balls… in the testicular vernacular. My bad.

Those who aren’t following the east-coast-by-way-of-living-on-the-west-coast-vs.-mid-west battle that’s taking place here in the hallowed halls of ComicMix, let me bring ya’ll up to speed. A few weeks ago, Michael Davis applauded DC’s reboot of their universe. He said it was a bold move by the powers-that-be, and while he didn’t love every single thing they did, his praise was for the top brass having the big ones to allow the universal reset. The following week, I said that the praise was silly. The reboot wasn’t really a reboot. It was slapping #1s on every book, rebooting a handful of titles and just assuming most everyone would take all their love and knowledge of the former continuity, and allow it to inform their reading of the new books. I think it’s not so much a bold move, as a lazy one that succeeded in doing exactly what the powers-that-be wanted it to do; it moved product, and created publicity. That doesn’t take balls. It takes a bottom line for net profits.

I was fine to leave the discussion at that: a gentleman’s debate on just how ballsy the move truly was. Michael Davis however, had other plans. He spent this week saying I was now Dead To Him, and proceeded bait me to tell all of you just how a snot-nosed punk (like me) might reboot the DC. For those who didn’t read his pitches, I recommend you do. Or actually let me save you the time; pretend it’s 1993 and go read some Milestone Books. Then look for all of them on the shelves today. Didn’t find ‘em? Me neither. So Mr. Davis, or as I now call you, … Mickey D… let me tell you (and the crowd forming around us) about how I might shuffle things around had I the One Ring, Sword of Omens, The Force, and the last name DidioLeeJohns.

Granted I don’t have the column space to denote 52 pitches mind you, but I’m chock full of ideas. Given the power, here’s a taste of what I’d do, with a real reboot:

Superman

Nothing needed to change from what they already are doing in Action Comics, really. Grant Morrison’s return to the Golden Age to draw inspiration makes me love this title and character again. The only thing I’d like to add? Agustus Freeman IV, a prominent member of the secretive “Metropolis Society” takes a young Clark Kent under his wing, to show how him to take his immeasurable power, and use it to the best effect for the greater good. But how does he know Clark’s secret? “I know a Kryptonian when I see one. And I haven’t seen someone from my homeland in 173 years.” Grant and Rags continue their collaboration.

Green Lantern

Fighter Pilot-Turned-Astronaut Hal Jordan is manning Ferris Aeronautics’ last hope for a government contract: an experimental small spacecraft using advanced propulsion technology. While out on its first voyage past Mars, a bright green light cuts across the sky. It impacts the red planet, hard. Always one to act first and think later, Highball Jordan lands to investigate. In a freshly made crater, an alien reaches out to Hal telepathically. “There isn’t any time. You must take me to Earth. I must see Doctors John Henry and Curtis Metca–” Before he can end his plea, a red flame engulfs the dying telepath. A vicious alien, with a fiery red glow, and an odd symbol etched into his chest, drips blood from its snarling mouth… hovering above menacingly. It lunges toward Hal. Grabbing the first thing that catches his eye, he flails a green obelisk at his attacker. Splorch! Hal throws the still smoldering crash victim into his shuttle, along with the now glowing green alien-smacker. He takes off towards earth, still pursued by the now-even-angrier blood-spitter. The ship lurches once. Twice. “Hal Jordan of Earth, you have the ability to overcome great fear. The war of emotion rages on. Welcome to the Green Lantern Corps.” A flash of emerald light, and the ship is hurdling towards a strange portal. Over the com system, Carol Ferris yells… “Hal! What’s going on?! We need the Sapphire back in one p–” Written by Geoff Johns. Art by Doug Mahnke.

Shadowpact:

Detective Chimp and a ragtag group of magically endowed heroes take mystically-themed odd jobs from out of their office… the back of the Oblivion Bar. First case? Getting June Moon put back together again, before the she tears the world into bits! (Hey, I loved this book when this was the pitch, and taking a few cues and characters from the already decent Justice League Dark would give this book a bit more levity, instead of unneeded angst. Plus, magic is cool.) Written by Gail Simone, art by Darwyn Cooke.

Teen Titans:

Everyone loves the circus… except Carmine Falcone. Don’t blame him though. Hally’s Circus turned down his offer for his family’s “amazing protection and accident insurance plan.” When the big top opened up that fateful night, it would never open up again. The only survivors? Dick Grayson, and Megan Moore. The Boy Wonder and the Girl of a Thousand Faces had their family taken away from them. Inspired by the heroes that have popped up around the world as of late (like the mysterious Batman of Gotham City, the Flash, and Superman) Dick and Megan vow to exact their revenge. But they can’t do it alone. A few Facebook messages later, a team of teens with amazing abilities unite to become the Teen Titans. Better not tell the adults. Written by Judd Winnick, art by Mike McKone.

Of course I have more pitches than these, but well, I only have so much space per week. I think I’ve made my point? The basic gist here is simple… Taking a chance by starting every book over, would allow a whole new set of readers an opportunity to get acclimated to characters they might otherwise feel are too heavy in history to start anew. And old fans can find that love of their characters, with just a few modern twists and a wink and nod. It’d be a move that – dare I say it – would take considerable huevos.

Or, you know… I could just make them all black.

SUNDAY: John Ostrander

MARC ALAN FISHMAN: Why I Don’t Like The New 52

For those following along with all of the columnists here at ComicMix, no doubt you checked out Michael Davis’ article “Why I Like The New 52”and Michael made some great points. DC’s reboot of their entire line of superhero comic books was, as he so eloquently put it, ballsy. Oh, but the self-proclaimed Master of the Universe sadly is mistaken. To have completely rebooted 60+ years of continuity would take serious juevos. The fact is, DC hasn’t done anything close to that. It’s a point I’ve been jumping up and down on now for months… and who am I to disregard my own nerd rage over the issue. Let me get my soapbox, megaphone, and crazy pants. It’s rant-time, kiddos.

DC didn’t reboot much. In fact, they merely slapped #1’s on all their issues, and placed a gigantic asterisk besides nearly every single one. To call this the “New 52” is akin to calling Gus Van Sant’s Psycho completely original. You see, DC may have changed the numbering, but they haven’t reset their backstories. That is to say, they did – to a point.

Nearly every book they’ve put out has carefully chosen to pick events, mannerisms, and relationships established over the last half a century… and take us into their continuity mid-stream. You know David Copperfield didn’t actually make the Statue of Liberty disappear, he used a sly game of bait and switch. DC did the same thing. Whenever the fans asked the powers-that-be if a major event from continuity occurred in this new DCU or not… they waved their hands, misdirected us, and said “just keep reading.”

As Michael said, that takes serious balls.

Break it down. The New 52 reset a handful of the major players. Superman, Wonder Woman, and Aquaman were all spit-shined and given a thorough makeover. And their books are better for it. Superman’s series had been crushed under event after event. From his “death” to the his “electric blue and red” days, to the rise of New Krypton to its eventual fall, casual fans could hardly hit the shelf and feel like they could relate. Wonder Woman’s title was bounced from several amazing writers, who all tried in their own ways to add depth, class, and angst to Diana’s stories. But aside from murdering Maxwell Lord, what kid on the street could tell you what she did since?

And Aquaman? Where do I begin? Water-hand, squid-head, Sub-Diego. I rest my case. Putting a #1 on those books and forgetting the last 10-15 years, isn’t such a bad idea when your parent company starts clamoring for more widespread appeal, is it?

And other books? Still confusingly convoluted beyond reproach. In the Batman corner of the DCnU, there’s Bruce’s bastard son-turned-Boy-Wonder, Nightwing, Tim Drake, a Black Batman, Batman Inc., a Joker with a misplaced face, Batwoman, and Babs “Miracle on 34th Street” Batgirl. You can put all the #1’s you want on those books, but find me a kid who bought them who didn’t immediately take a stroll down Wikipedia lane to make sense of the countless callbacks to continuity which is now unconstructed. In Batgirl alone, all we know for sure is there was an accident, she lost the ability to walk, she got it back. Did the Joker shoot her? Well, all DC says is “keep reading.”

In Green Lantern’s sector, we have no less than four active Earth Men wearing the emerald ring. For those who picked up their shiny #1’s of GL, GL: Corps, and GL: Emerald Knights were treated to the following backstory: At some point there was this thing called Blackest Night… maybe. Hal Jordon killed a Guardian of the Universe, who had a Red, Yellow, Orange, Green, Blue, Indigo, and Violet power set… maybe. Kyle Rayner was the last GL… at some point? Sinestro now has a Green Ring. Again, these plot points were all in their respective #1’s. If you had no knowledge of these characters before starting these books, how would you approach getting your bearings on all this backstory? Ask DC, and they’ll gladly tell you “keep reading.”

Now, let me be clear and fair here. I read a ton of DC books. I love many of them. Of the New 52, Action Comics, Batman, Batgirl, Green Lantern, Animal Man, and Justice League Dark barely make it home before they’re read with near rabid fervor. As a fan of all of these characters, I have a great understanding of their mannerisms, backstories, and relationships to fill in the gaps that their respective books have yet to cover. Because modern comics are written more cinematically, their creative teams bank on the fact that their fan base isn’t coming into their books completely cold. In the case of newer characters, or transplants from Wildstorm, these books aren’t fairing so well. With 3 issues in, November’s top sellers were Justice League, Batman, Action, and Green Lantern. Blue Beetle, Omac, and Voodoo? 89. 104. 105. Without the allure of “read and see what continuity we kept, and which we threw out with the bathwater…” fans weren’t as kind.

Before the books all came out, we fans debated hotly how much of our continuity would be thrown into this potluck reset. DC cleverly keeps moving the target on the answers. The truth of the matter is this: The allure of a universal restart in comics is a pipe dream at best. At the end of the day, comic books are a business first. The DCnU was a stunt that paid off in spades.

To end 60+ years of backstory, and start all over simply will never happen. The industry thrives on the soap-opera format; keep what works, and forget the rest. If you pay close enough attention you’ll just go mad. I started this out as a rant on Michael Davis’ kudos to the DC’s testicular fortitude, but in looking at the stack of their books, and my dwindling bank account? It tells me Michael was right all along.

DC, you made me madder than hell, and took more of my money than you ever did before… all so I could make a grand sweeping point. And now, after I’m done shouting from the rafters, I realize that’s all you ever wanted me to do in the first place. Good for you. That took serious balls.

SUNDAY: John Ostrander

 


MARC ALAN FISHMAN: Kickstart My Heart

MARC ALAN FISHMAN: Kickstart My Heart

Here it is kiddos. My next-to-last article of 2011. I figured I might as well abuse what little power I have here and spend my time shamelessly shilling for a shot at your shekels. You see, my li’l studio, Unshaven Comics, launched a Kickstarter project all for a single goal: we want to turn our drawings into reality. For those not in-the-know about the Kickstarter movement, allow me to Wikipedia it for you:

Kickstarter is a site built to let creative types reach out to the world like a PBS telethon. People pledge money, receive fun rewards for doing so, and if the goal amount is reached by the end of the deadline, the project is funded. Some people raise money to publish their books, music projects, or films… others use monies raised for research and development of prototype products. There’s just a ton of awesome projects out there. And when many people toss in small amounts of cash, these indie projects are given a shot to become reality. In the instance of Unshaven Comics… we’re raising money to fund the creation of a costume for one (or more) of our superheroes… “The Samurnauts.”

Since professional grade costumes require professional grade funds, we figured it was a worthy cause. As of this writing, we’re only $122 away from meeting our goal. If we go over, we could potentially afford more costumes. It’s quite exciting. If nothing else, we’ve produced (with our great partners at Marktime Media) a funny video in which our resident penciler and painter threatens to sleep in your bed and stab you. I swear that wasn’t even scripted. And it was funny enough to make Kevin Smith (yes, that Kevin Smith) back us. For what it’s worth, we’re just as shocked as you are. He’s a stand-up dude. But Marc, you protest, what does making a costume have to do with publishing independent comics? Why friend, I’m glad you asked.

At a convention, when you’re just an artist sitting at a wee six foot table amidst more popular and important creators, you’re forced to do just about anything to stand out. Our writer and latent sales machine, Kyle Gnepper, has developed a keen sense of urgency during these times. He reaches out to any within earshot. “Pardon me sir, can I tell you about my comic book!?” He shouts. When we’re lucky, the fine patrons of the con will come and listen to our pitch. Thus far, it’s paid off.

In 2011, we’re proud to say we’ve sold 820 books face to face. 820 times, people have said “I like the cut of your jib, and I want to monetarily show it.” And so, we look to 2012, to improve upon these numbers, and continue to gain a head of steam within the industry. With a live-action Samurai-Astronaut walking the convention floor? We might just get there.

You see, our model for the Blue Samurnaut, Erik, is an amazing dude. He and his lovely wife Cherise (who just-so-happens to be our Yellow Samurnaut) have taken to travel with us from con to con… walking the floor and praising our name. Cherise has no problem making fast friends. You see, comic fans appreciate a mini skirt and high heels. Erik’s attempt to wear either hasn’t resulted in positive promotion. And rather than watch him continue to stand behind Cherise as she waves, and flirts, and passes out fliers… we want to see him armored up, shaking hands, kissing babies, and fighting evil! With a presence on the floor, we gain more eyes on our product. Marvel and DC already have recognition. We are but a pebble in the ocean of comic books. But we’d love to be a samurai-astronaut shaped pebble in 2012. That, and if funded, Erik said he’d storm the DC booths and fight Dan DiDio to the death.

Of course I’m not asking for just a handout. As you’ll see with our Kickstarter, there are plenty of prizes to be had. And since I’m the sort who likes to make an offer you just can’t refuse, allow me now to Billy Mays up this deal:

If you support the Kickstarter (if you haven’t already), and mention you heard about it from my comic mix article…I’ll gladly throw in an additional poster print of any sketch completed on Unshaven Comics’ website. I’ll also throw in the knife set, an additional cutting board, and trial subscription to Wizard Magazine. Scratch that. Just the poster print, and maybe a big shout out on my podcast. Fair?

Like I said in the beginning, I hate to be so shameless this week, but well, Wednesday is my birthday. I turn 30. And I have a kid on the way. And I love you. Did I mention you should have read this article while listening to Sarah McLachlan’s In the Arms of An Angel?

In all seriousness, I hope you and yours have an amazing Christmas, and a Happy New Year. Don’t worry, I’ll be back on my hater-train next week… ready to spew anger and loathing on something comic related. In the mean time, check out the Kickstarter, and give till you can’t give no more.

http://www.kickstarter.com/projects/1975185747/the-all-new-samurnauts-time-to-armor-up

CHRISTMAS DAY: John Ostrander