Marvel Interactive on Iron Man and Hulk: New Deal For Comic Book Videogames?
Comic book and videogame fanboys freaked out a little recently when the news broke that Sega would be handling Marvel’s movie-based games. After years of bad Marvel Comics videogames, Activision turned out solid hits that satisfied the mainstream and comic fans alike, such as Spider-Man and Marvel: Ultimate Alliance. While the Activision partnership continues, the New York Comic Con panel Marvel – Iron Man and The Incredible Hulk: Making the Video Games emphasized that Marvel themselves were taking a greater hand in game creation.
Justin Lambros, VP of Marvel Interactive, operates out of the same West Coast office as Marvel Studios. The philosophy is that his division can oversee the partners, and with their studio ties they can improve the process by increasing development times, granting access to movie assets earlier, speeding approvals and allow for movie talent participation. They can also relate to the studios what the limitations are of the current systems.
It’s an interesting idea that brings to mind the ’90s buzzword "synergy," but in this case it seems to be making good on its promises. As mentioned in earlier articles, the Iron Man movie-based game producers were granted access to the CGI models for the armor much earlier then usual. Iron Man game director Jeffrey Tseng said that meeting the cast while doing the voices made a difference.
"Robert Downey gave us insights into the character," said Tseng — something they wouldn’t have received with sound-alike voice actors. Also, the action figures for the Iron Man and Incredible Hulk movies will feature characters only seen in the videogame adaptation.