Ed Catto: Whose Brand Is It, Anyway?

Ed Catto

Ed Catto

Ed Catto is an entrepreneur and educator. As the founder of Agendae, Ed helps mid-size companies, start-ups and big brands with innovative strategy and marketing initiatives. As an educator, Ed teaches entrepreneurship at Ithaca College. In the world of Pop Culture, Ed wears many hats: a speaker at comic-conventions, a retropreneur for Captain Action and a manager for Ithacon, the nation’s second longest running comic-con. As an illustrator, he was named 2019 Interior Illustrator of the Year in the Pulp Factory Awards and named a 2019 CNY Emerging Artist. Ed and his family have recently returned to the Finger Lakes.

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3 Responses

  1. Elissa says:

    @BonfireAgency Great article! I vote for the creators controlling the brand but as a consumer, I choose if I like the direction with my purchase power.

  2. Lou says:

    I blame Stan Lee at Marvel, but in a positive way. Marvel had the letters page and the soapbox that made it seem like Marvel was personally interested in your views. If you extrapolate to the nth degree, Social Media and all the comix buzz sites fit on the evolutionary scale.

  3. Gregory says:

    The perspective is so interesting in that, my version of these characters (being kind of a newbie) is so distinctly different than that of my neighbor (lifelong reader) – but I totally believe the creators should control. The Ian Flemming example was a good point. Or if you look at a show like Lost – whose creators were actively reading internet posts and changing story lines to match viewer comments, that didn’t end very well.