Mike Gold: No Fire This Time
In her column last Monday, Mindy Newell talked about how an old-time friend and fellow comics reader was jumping off of the ship. Too many cataclysmic events leading directly into too many cataclysmic events. Not enough real story.
I know other readers who feel the same way, and this spring’s cataclysmic events from DC and Marvel provide an excellent opportunity to take the time they now spend reading DC and Marvel and watching the movies and teevee shows produced by, or with, DC and Marvel.
I get that, and I feel the same way. I love this medium. Always have, always will. A great many of my most enduring friendships have their roots in comics fandom, as did my marriage. But, damn, by the time I hit the staples I want a real story and not just another overwhelming grab for whatever’s left in my bank account.
In terms of my time, the Two Universes’ loss is Image Comics, Dynamite Comics, Boom Studios and IDW’s gain. Oh, I’ve always been attracted to these publishers, as well as to the artsy-fartsy output from the intelligent folk at Fantagraphics and Abrams and their ilk. And Archie, too. Hell, if Harvey was still around, I’d probably find something worthwhile over there as well. I enjoy the medium that much.
But I’ve spent all of my literate life having a special love for superhero comics and for their creators. It’s the backbone of American comics. And I’m kind of pissed that the Two Universes are trying to chase me and my buddies away.
Not that a lot of people care. North Americans spent about two-thirds of a billion dollars on tickets to Marvel’s The Avengers (source: Box Office Mojo). In the United States, The Avengers comic book sells around 50,000 copies. That same year North American comic book sales totaled less than one-half billion dollars (source: Comichron). All comics. From all publishers. All year long.
We vote with our feet. If we don’t like something, we don’t spend money on it. Of course, fans are a bit different: we’re likely to continue to spend money on once-loved comics titles until we’re either absolutely certain they suck, or we are hopelessly confused.
Mindy’s friend is by no means alone. Disney and Warner Bros don’t give a fart about comic books, they care about return on investment. Fine; that’s their job. But from looking at the bottom line – hell, even trying to find the bottom line – it is quite possible that the movies and teevee shows in all their forms will be the only places we’ll be able to get our capes on.
(With apologies to James Baldwin.)