Tommorow only, Marvel gives $5 coupon for stores if you buy digital edition
Well, this is an interesting way to support comic shops in the face of a digital onslaught. If you purchase* a comic on the Marvel Comics app on January 7th, between 12:01am EST and 11:59pm EST, you will be e-mailed a coupon (on January 8th)** valued at five dollars to be used for any Marvel comics purchase at your local comic store. Please note that only one coupon is available per user during this limited-time offer and may only be redeemed at select comic shops.***
“We’re big believers that everything we do with the Marvel Comics app brings new fans to our great medium and we want to make sure those same fans discover the great comic book stores out there,” said David Gabriel, Senior Vice-President of Sales, Marvel Entertainment. “For our fans, this is a great chance to digitally try out a new series you’ve heard about—and get a great coupon to use on the Marvel comics you buy at your local shop each Wednesday!”
“As we continue to grow the digital comics world, we want to make sure it’s always to the benefit of the medium and our comic shop retail partners,” said Peter Phillips, Senior Vice President & General Manager, Marvel Digital Media Group. “This coupon is a great way for us to let more of our fans know about their local comic store and incentivize them to make the trip there. At the end of the day, our goals in the print and digital mediums are the same—bring more fans to comics.”
Of course, Marvel will also get a LOT of demographic information out of this offer, which hopefully will get them a much better snapshot on the comics industry as a whole.
* To receive this coupon you must be logged in with a Marvel account. If you don’t have an account, go register for free in the ‘My Comics’ section of the Marvel Comics app or at Marvel.com.
** This coupon expires on February 6th, 2012 at 11:59PM EST.
*** Fans: The e-mail containing your coupon will also include a link to help you find the closest qualifying store(s).