Happy 60th Birthday, CBS Eye!
On October 20, 1951, CBS unveiled its Eye Device logo, better known as the CBS Eye. It was created by William Golden, theoretically based on a Pennsylvania Dutch hex sign as well as a Shaker drawing. The following season, as Golden prepared a new “ident”, CBS President Frank Stanton insisted on keeping the Eye device and using it as much as possible… and an American eye-con (sorry) was born. While the symbol’s settings have changed over the years, the Eyemark itself has not been redesigned in its entire history.
But for many of us, this is what we’ll think of when we think of CBS, and it doesn’t have that logo…
- The CBS Eye turns 60 (cbsnews.com)