Marvel Partners with Williams-Sonoma
In the what won’t thiey think of next department, we just received this release about Kitchen ware. Yes, when you’re ready to get back to baking as the summer heat fades, you can decorate your fall cupcakes for school with Marvel heroes. Interestingly, as seen in the graphic, classic Marvel Age artwork is being used, clearly appealing to an older demographic.
New York, NY, August 3, 2011 – Marvel Entertainment, LLC, a global character-based entertainment licensing company, and Williams-Sonoma, a member of the Williams-Sonoma, Inc. portfolio of brands, today announced the launch of an exclusive collection of Super Hero kitchen and bakeware merchandise exclusively sold at Williams-Sonoma. Designed exclusively for the retailer, the products include renowned Super Heroes from the Marvel Universe including Spider-Man, Hulk, Captain America and Iron Man. Featuring retro character art and graphics, the Williams-Sonoma collection captures the charm and artistry of the original Marvel Comics.
The program launches with an array of bakeware and kitchen essentials including Cookie Cutters, Pancake Molds, Adult and Child Aprons, Spatulas and Iced Cookies. Product will be available at all Williams-Sonoma stores in the U.S. and Canada, and also via catalog and online at www.williams-sonoma.com/.
“Building upon our incredibly successful relationship with Williams-Sonoma Inc., we are excited to launch a great new line of merchandise at Williams-Sonoma stores, bringing the Marvel brand to another audience and product segment,” said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. “We are working with Williams-Sonoma on helping kids and adults spend time together in the kitchen.