Marvel Boosts Disney TV Ratings To All Time High
Here’s yet more tangible proof that the Disney/Marvel merger was a good thing from a money-making POV: with help from various Marvel properties such as The Avengers: Earth’s Mightiest Heroes, Fantastic Four, The Incredible Hulk, Iron Man, Silver Surfer, Spider-Man, X-Men, and X-Men Evolution, 2010 became Disney XD’s most watched year ever (including as Toon Disney) in Total Day and Primetime with Total Viewers and kid demos.
In Total Day the network hit all time highs with Total Viewers (270,000) and K6-11 (107,000) and Boys 6-11 (69,000), the latter two demos up +14% and +17% respectively.
In Primetime Disney XD set records in Total Viewers (325,000) and among K6-11 (136,000) and Boys 6-11 (89,000), the latter two demos up by +21% and +24%, as well as with Tweens 9-14 (105,000) and Boys 9-14 (71,000), increasing by +28% and +29% respectively.
These were exactly the demographics that Disney was purported to be targeting, and it looks like they got them. In addition, of course, Disney saves lots of money by not paying outside licenses.
2010 was also the Disney Channel’s most-watched year in its history in Total
Day (6a-6a) with Total Viewers (1.72 million) and K6-11 (623,000) and
Tweens 9-14 (533,000). Disney Channel was also the top TV network in
2010 in Total Day with Tweens 9-14. In primetime for 2010, the network
was tops with K6-11 (1.06 million) and Tweens 9-14 (878,000).
Makes you wonder what will ever happen with DC and Cartoon Network, doesn’t it?