You may hate reading books on screen, but kids don’t
We keep telling you this is going to happen, if not with you then with your kids. From AP:
Children are ready to try e-books, with some thinking that
a bigger selection of electronic texts would make reading for fun even
more fun, according to a new study. But a solid majority of parents
aren’t planning to join the digital revolution.
The 2010 Kids and Family Reading Report, released
Wednesday and commissioned by Scholastic Inc., offers a mixed portrait
of e-books and families. Around six out of 10 of those between ages 9
and 17 say they’re interested in reading on an electronic device such as
the Kindle or the iPad. Around one out of three from the same age group
say they’d read more “for fun” if more books were available on a
Among the books that can’t be downloaded: the “Harry
Potter” series, published in the U.S. by Scholastic. J.K. Rowling has
said she prefers her work to be read on paper.
The e-market has grown rapidly since 2007 and the
launch of Amazon.com’s Kindle device, from less than 1 percent of
overall sales to between 5 to 10 percent, publishers say. But the new
report is also the latest to show substantial resistance. Just 6 percent
of parents surveyed have an electronic reading device, while 76 percent
say they have no plans to buy one. Sixteen percent plan to have one
within the following year.
Of course, the proper response to this is to not market comics to kids. After all, our existing audience for comics will live forever and keep buying the same stories forever in the same printed format they’ve been in forever.