The iPad costs too much? Compared to what?
To which we have to ask: compared to what?
Let’s take a simple example: Marvel’s Siege crossover event. If you wanted the entire thing and were to pay full retail for the comics, at $2.99 an issue you’re going to spend $100 or so on the full thing.
Now’s let’s assume the digital version of a series at 99 cents an issue. You end up with a savings of $60 over the life of the crossover series.
Or put it this way: If you normally buy an average of $30 of comics a week at a store, and you replace half of them with digital versions of the same books that cost 25% of their paper counterparts, you’re going to save over $560 in a year. That’s the price of a low-end iPad, plus tax and shipping.
I know a lot of people who would take that deal.