‘Starve a Vampire. Donate Blood.’
This, literally, doesn’t suck.
The CW Network, Alloy Media + Marketing and the American Red Cross are teaming to host blood drives in over 230 high schools and college campuses nationwide to help save lives as well as to promote the series premiere of The Vampire Diaries.
The “Starve a Vampire. Donate Blood” campaign began this week and will carry on for five weeks. At each school blood drive, specially branded The Vampire Diaries materials will be one hand as well as themed refreshment stands and footage from the show playing on TV monitors. Every student participating will receive branded promotional items.
The Vampire Diaries premieres on The CW September 10 at 8p.
And even if you like vampires– donate anyway.