‘Curses! Foiled Again!’ Marvel goes back to 90’s cover gimmicks

Glenn Hauman

Glenn is VP of Production at ComicMix. He has written Star Trek and X-Men stories and worked for DC Comics, Simon & Schuster, Random House, arrogant/MGMS and Apple Comics. He's also what happens when a Young Turk of publishing gets old.

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6 Responses

  1. Sean D. Martin says:

    We're using them to mark very special occasions…such as the launch of Ultimate Comics line."Oh, good. because I've been hearing about the Ultimate line of comics for years. Good to know they're finally going to start publishing them.Wait, what?

    • Christopher Back says:

      You know what the irony of that really is? That was what the whole idea of the gimmick covers the last time around and we all know how well that worked the last time around. Now that being said I did like some of the covers back in the day, but the price point on those things was insane the last time around and if you think almost $4.00 for comics with no cover enhancements it'll be at least $5-$7 for these books, and in this economy this doesn't seem to me to be a very good idea.

  2. Sean D. Martin says:

    …as a 'thank-you' to fans…So… there won't be a boost in cover price, than?

  3. Marc Alan Fishman says:

    re: foil covers: WORTHLESS. Give me pages, not packaging.re con exclusives: Having promoted our own product up for WW Chicago this year… I have no room to talk.

  4. Vinnie Bartilucci says:

    On the definition of "foil" as "enemy, antagonist" Back when I worked in a bookstore in the 80's, publishers started coming up with ways to make book covers more attractive. One of the things they started doing were more than one cover for a book. In some cases they'd just change the background color of the cover, and in same cases they'd do different art, as they did for the Stephen King collection "Different Seasons". Now bear in mind, this was done SOLELY to give the bookstores something more attractive to stack in the windows – four different color covers allowed you to do a more appealing display.Once in a while someone would come along and ask if they were four different books; one person asked if the four covers meant the books were different languages. We'd assure them they were all the same interior, it was just a display thing. So they'd pick their favorite cover, and buy their copy.Their ONE copy.http://40yearoldfanboy.blogspot.com/2009/07/on-de

    • Sean D. Martin says:

      So they'd pick their favorite cover, and buy their copy.Their ONE copy.Exactly all I've ever done with comic books. Find the cover I like better, buy ONE of that.