‘The Spirit’ Tanks at Box Office
The Spirit earned a mere $6.5 million during the three day holiday weekend, good for just ninth place on the top ten. Based on numbers from Box Office Mojo, the Lionsgate film earned an average of $2595 per screen compared with the number one film’s $10.632.
Marley & Me, like The Spirit, earned lackluster reviews but given an adorable dog and Jennifer Aniston, the movie was essentially critic proof and just the kind of warm, cuddly feel-good film audiences have been craving since the economic downturn began this fall. The movie exceed expectations by about $10 million and took in $37 million. It also broke the previous Christmas Day record, talking in $14.7 million.
In comparison, Frank Miller’s interpretation of Will Eisner’s classic character met with horrified reviews from those familiar with the source material and poor reviews from everyone else. Even factoring in Christmas Day, the film earned a mere $10,352,000 and is considered the second straight misfire for Lionsgate, which also flopped with Punisher War Zone at the beginning of the month. It already left theaters by Christmas Eve and was not tracked in the top 50 films. Since its opening, the $35 million production earned only $8,050,977 domestically.
Adam Sandler’s comedy Bedtime Stories took second place, earning $28.1 million while Aniston’s ex, Brad Pitt, saw his Curious Case of Benjamin Button grab the third slot with an opening weekend gross of $27 million, exceeding expectations. The latter film is already appearing on 10 Best lists and has earned multiple awards nominations.
Fourth place went to Valkyrie which, despite mixed reviews, also exceeded expectations with $21.5 million in ticket sales. Yes Man fell from first place to fifth in just one week, taking in an addition $16.5 million and a 10 day gross of $49.6 million.
Will Smith’s charm may prove more of a draw than expected as his Seven Pounds saw it drop a mere 9.8% and it took in another $13.4 million, raising its two week total to $39 million. The Tale of Despereaux also saw a slight dip from its opening weekend, a mere 7.3% slide and earned an addition $9.368,000. Keanu Reeve’s The Day the Earth Stood Still, dropped 20% and took in just $7.9 million, good for $63,615,000 after three weeks.
Twilight is slowing down gently but with $167 million, it has more than earned a tidy profit for Summit Entertainment.
Disney’s rollout of sleeper hit Slumdog Millionaire continues to grow and has earned $19,661,000 as it widens its reach while continuing to hit top 10 lists.
A lot of the other serious fare continues to perform in limited release and will more than likely dominate the charts in January as the platform release patterns grow.