Time’s Maghound goes Live
Time Inc. is hoping to do for magazines what Netflix has done for movies and if successful, could open a new avenue for comic book readers. Maghound has opened up, allowing people to subscribe to tiers of magazines for reading. It has opened up a beta site with 240 titles from not only Time Inc. but also Men’s Health, ELLE, Martha Stewart Living, Maxim, Ladies Home Journal, Parents, Better Homes & Gardens, Woman’s Day, Best Life, Popular Science, Prevention, Runner’s World, Women’s Health, VIBE, Car and Driver, PC Magazine, Gardening and Bicycling.
At present, no comic books, including any from sister division DC Comics, are available for purchase. Mad Kids, though, is available.
A reader can choose one of four tiers starting with three titles for $4.95 per month up to eight or more titles for $1 each per month. A reader can alter which titles read month to month so a first-timer could try Time, Runner’s World and PC Magazine then the following month swap out PC for ELLE. Should a title not be published monthly, the site will offer substitute selections.
The site was in development for four years and was announced about a year back. When the launch date was announced, they had expected 280 titles so this comes in under estimates.
“It’s vital for circulators even more so than ever in this economy to test innovative new ideas," Peter Winn, director of planning and development, consumer marketing for Bonnier Corporation, told Folio Magazine. "Maghound has potential to be an important program for the industry and that is why Bonnier is in."