Dark Knight Rules Fourth!

Robert Greenberger

Robert Greenberger is best known to comics fans as the editor of Who's Who In The DC Universe, Suicide Squad, and Doom Patrol. He's written and edited several Star Trek novels and is the author of The Essential Batman Encyclopedia. He's known for his work as an editor for Comics Scene, Starlog, and Weekly World News, as well as holding executive positions at both Marvel Comics and DC Comics.

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8 Responses

  1. Linda Gold says:

    Bob- adjusted for inflation what comes in 2nd to GWTW?

  2. John Tebbel says:

    Mojo's all-time chart would be more useful if it didn't include re-release money; different companies had different re-release strategies.

  3. Vinnie Bartilucci says:

    More than the box office totals, the number that Hollywood cares about is the rerurn on investment. A film that makes 200 million sounds like a hit, until you realize that it may have cost more than that to make. Pineapple Express was made for a micro-milli-squidgeon of that, and it may well have already re-made its budget and turned a profit by now. Yes, the big-budget films will usually draw bigger box office, but its the little films made on a shoestring that turn massive profits (My Big Fat Greek Wedding is the last one I can think of) are the ones that turn Hollywood's head. Alas, it's becoming harder and harder to draw people to films that don't have more explosions than emotions.

    • Mike Gold says:

      Sure, but you've also got to look at DVD, cable, pay per view, online rental, broadcast, licensing (if any) and — most important — foreign revenues. A movie that cost $200 million to make but brought in only $150 million in first North American release could have made another $150 million in foreign (not at all unusual for foreign to match North American, and sometimes exceed it) and even the same amount in all those other markets.This explains why they do sequels to movies that didn't do all that well the first time around. Hellboy I did okay in initial release, but it did awesome on DVD and these other venues.

      • Russ Rogers says:

        It was the perennial VHS and DVD revenues of "Labyrinth" and "Dark Crystal" that convinced studios to invest money in "Mirrormask." Labyrinth and Dark Crystal had been considered box office and financial failures until somebody in accounting started adding up the numbers that had accumulated over the years. I know "Mirrormask" cost next to nothing to make. I wonder how the Bean Counters think of it. Certainly Gaiman has become a bankable Hollywood commodity with "Stardust" and "Beowulf." Now, "Coraline" is getting the big star, 3-D animation treatment. And Gaiman's tapped to write "Doctor Strange."