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ComicMix Six: Why Marvel’s ‘Secret Wars’ Was Better Than ‘Civil War’

Luana Haygen

Luana is an animated movie and superhero enthusiast with an eye for detail. She has been drawing and creating fashions since she was a child. She has been routinely helping here at ComicMix since 2009.

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7 Responses

  1. Russ Rogers says:

    As of January 2008, GIT Corp lost the right to produce DVD collections of Marvel Comics. One of the last collections they made was "Marvel Comics Civil War" collecting 199 issues that tie in with the event! This is technically out of print now, but there are three sellers selling them on Amazon.com.If you need to read it, this is an inexpensive way to do it!http://www.amazon.com/Marvel-Comics-Complete-Coll

  2. mike weber says:

    Actrually, the proper thing to discuss here is "Why would i give a toss about either one?"

    • Rick Marshall says:

      Hmmm…I smell another CM6 topic: "Six Reasons Why Mike Weber Should Give a Toss About Secret Wars and/or Civil War"I'll add it to the list!

  3. Glenn Hauman says:

    7. No "Civil War" action figures.

    • Rick Marshall says:

      Now, you know "ComicMix Seven" just doesn't have the same ring to it, Glenn… Work with me here!

  4. Mike Gold says:

    Perhaps the memories of Secret Wars I have improved over time — I'm reminded that originally "nostalgia" was the name given to a disease, and perhaps it reads better as a trade paperback than it did in serialized monthly pamphlet form. But I know one thing: I wasn't alone in my belief that it sucked.After the end of SWI, Marvel had one of their retailer sales meetings at which their direct sales manager, Carol Kalish (a wonderful and brilliant human being), made several announcements of upcoming events. She ended with the announcement of Secret Wars II — at which point she was loudly booed."Hey, what are you guys booing about? Secret Wars sold swell!" Carol said (and I grossly paraphrase; I can't recall her ever saying "swell.")."Because it sucked" the retailers replied, loudly and vociferously. "But you sold them big-time," Carol more-or-less said."Yeah, but it really sucked.""But you sold out of them!"This went on for a long time, and Marvel released Secret Wars II anyway, and it sold like a son of a bitch. There was a lesson that was learned from all this, and it was learned by ALL U.S. comics publishers at the time.If the event is big enough, quality doesn't matter. As long as it seems like a collectible, the ever-decreasing circle of pamphlet fans will buy it. Again and again and again.

    • Russ Rogers says:

      And as long as comics companies return again and again and again to turning out drek, there will only be an ever-decreasing circle of pamphlet fans. You might be able to sell a bunch of copies in the short term, but I'm convinced that the only way to expand your audience over time is with consistently high quality and ORIGINAL products.