Marvel and Facebook Team-Up
First, Marvel launched its online comics subscription service last November where you could read over 3000 comics online. Now, the company is dipping another virtual toe in the Internet’s waters and has joined with social networking site Facebook to launch a new digital comics application.
This new application, according to Marvel:
…immerses fans in the world of Marvel Digital Comics Unlimited, the home of the greatest collection of Marvel Comics ever assembled online. This new application page will serve as a hub to the Marvel Universe on Facebook.
Among the cool things this application will allow you to do is check out the entire collection of comics at Marvel’s Digital Comics site and read synopsies of the titles. You will also be able to pick and choose favorites, offer lists of "must reads" to other Facebook users and share comments.
John Dokes, VP of Online Operations and Marketing at Marvel, had this to say about the new venture:
“Facebook is an extraordinary outlet to communicate with and entertain Marvel fans,” said John Dokes, Vice President, Online Operations and Marketing, Marvel Entertainment, Inc. “This clearly extends our Internet reach and familiarizes a new fan base with all of the cool things happening with Marvel Digital Comics Unlimited and Marvel.com.”
The decision to go the Facebook route as opposed to MySpace, where several comic publishers such as Dark Horse Comics have already begun publishing content, is an interesting move. While MySpace is still the king of social networking sites, Facebook is quickly becoming the place where people go after they get tired of MySpace and its often painful to read custom homepages. So is this move by Marvel incredible foresight or a clever gamble?
Check out the new Marvel Facebook application right here.