Marvel and Dark Horse: Winning the MySpace War?
Now here’s a story you don’t see every day: ComicBookResources looks at who the highest-profile comic publishers are on MySpace and compares the strategies each publisher is using to climb the mountain of online social networking environments.
According to CBR, Top Cow has been generating a lot of buzz lately due to its "Pilot Season" promotion that asks MySpace users to vote on several recent miniseries and pick which one will ge its own ongoing series. However, it’s Marvel and Dark Horse Comics that reign supreme in the MySpace world, thanks to a variety of clever marketing strategies and online tie-ins to their titles.
As for DC Comics, well, it appears as if a "divide and conquer" approach is only good for a "divided we fall" result in the world of MySpace.
DC Comics, who welcomed 835 friends to its profile, slipped by its sister DC Nation page and now sits fifth with 16,227. With the two profiles combined, the total leaps to 32,231, which would place the publisher third behind Dark Horse and Marvel (42,513). But with DC split between two profiles, manga heavyweight TOKYOPOP takes third with 18,956 friends.