Is it me, or are they just stupid? by Michael Davis
This was supposed to be a lighthearted article about the wonderful time I had at Mid-Ohio Con and the “Geek List” my ComicMix colleagues and I came up with there. You know, Best Creative Team, Lee & Kirby. Best death of a superhero, Captain Marvel, etc. We came up with many great categories and it would have made for a great article, so great in fact I threatened my follow ComicMix columnists with death by DEATH RAY if anyone wrote that article but me. It’s only fair as I started the Geek List off with the first question.
Anyway that was supposed to be the article, but then I had the misfortune to discover a copy of Southwest’s Airlines Spirit Magazine from June 2006.
On the fourth and fifth page of that magazine, there is an ad for a children’s hospital. In that ad there is a photo of a young black kid on his bike. He is smiling and up beat.
He is also in front of a street sign. You know what street he is on?
He’s on PLANTATION VALLEY DRIVE.
Who in the world poses a black kid in front of a street sign that says PLANTATION VALLEY DRIVE?
What, was Coon Ave too far away? To much traffic on Jungle Bunny Road? Construction on Watermelon Lane?
I wrote a letter to the hospital last year when I first saw this and they never responded so I’m asking them again: Who in the world poses a black kid in front of a street sign that says: PLANTATION VALLEY DRIVE?
How many people see an ad before it goes out you ask? A LOT. I wonder who the ad agency is? Well whoever they are it’s a safe bet they won’t be voting for Obama.
I could go on and on. But I won’t. Instead I will ask these questions; can someone explain to me how this is NOT offensive? Is this just the work of an ad agency that is so out of touch that this was an oversight? Are they racist? Or is EVERYONE involved in this ad just plain old stupid?
I have to go now; I don’t want to miss my bus to Lynch Street.
Michael Davis is a comics creator and the founder of the Guardian Line series of comics as well as being a television producer and writer. He was a co-founder of Milestone Comics and his artwork has appeared in Wasteland, Green Arrow: Shado, Green Hornet and The Question, among others.