Meet the Real Sgt. Rock?
Perhaps the comic book world has achieved a higher level of respectability. According to WCBS radio in New York, military recruiters have discovered two new and potentially lucrative areas to ply their trade, as they have started targeting shopping mall food courts and comic book stores.
Whereas at first this might seem like a clever (or, given the nature of shopping mall food, desperate) approach, at least three groups of people are upset with the practice: parents who don’t want their kids to go to Iraq, mall managers who are accustomed to renting space to recruiters, and comic book collectors who are concerned about receiving their alternate cover editions in Falusia in mint condition.
It’s hard to say if this approach has been worth the effort, but many readers have noticed the increased level of military recruitment advertising in DC and Marvel comics. I’ll have to check to see if such ads have been appearing in Rick Veitch’s Army @ Love.
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