Comic Book Box Office Examined

Robert Greenberger

Robert Greenberger is best known to comics fans as the editor of Who's Who In The DC Universe, Suicide Squad, and Doom Patrol. He's written and edited several Star Trek novels and is the author of The Essential Batman Encyclopedia. He's known for his work as an editor for Comics Scene, Starlog, and Weekly World News, as well as holding executive positions at both Marvel Comics and DC Comics.

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3 Responses

  1. Vinnie Bartilucci says:

    300 had a small budget, so it made its money back almost immediately. What I'm afraid of is they'll give Watchmen a huge budget, and when it pulls the same kind of numbers it'll be viewed a flop, and Snyder along with it. Hollywood has seemingly forgotten that small budget films make more money. 300 was not a comics movie in the eyes of the public, a fact that can be used both for and against it. Watchmen's biggest potential problem is that the general public has never heard of the characters, so they'll assume they won't understand the film. They sold Rocketeer as a comics film back in the day, and that's exactly what happened. If they'd sold it as a straight adventure film, it could have done a lot better.

  2. Kneon Transitt says:

    By your math, few summer "blockbusters" have been profitable this year. So far Shrek and Pirates are behind Spider-Man, and it's going to get more crowded with Transformers, Ratatouille, Harry Potter and The Simpsons around the corner.

  3. Robert Greenberger says:

    It's not my math, it's traditional Hollywood wisdom at work. The films you mention will all turn a profit, eventually, but more from the licensing and ancillary markets than the theater. In some cases, films ar ealmost loss leaders to push the merchandising.