Thu Mar 18, 2010 — by Mike Gold

Diamond Distributing Promotes IDW

Third Largest Comic Book Publisher in US Goes Premier

Diamond Comic Distributors just promoted our friends at IDW to "Premier" status. Essentially, that means IDW's titles – which include the ComicMix line as well as Transformers, Doctor Who, Angel, Star Trek and a great many others – will now appear in the highly valued front portion of the monthly Diamond catalog. This is a much desired position, and marks the first time a publisher has joined this elite group (Marvel, Dark Horse, Image, and DC) since the whole Premier thing started almost 15 years ago. There are various programs that make it more convenient for retailers to order IDW's books that will be implemented later in the year.

Diamond has been IDW's exclusive distributor to both the comic book stores and "traditional" book stores suck as Barnes and Noble. This relationship, of course, will not change.

"We are very pleased to have completed this groundbreaking agreement with Diamond," said Ted Adams, CEO of IDW Publishing. "By combining Diamond’s leadership in distribution with IDW’s ten-plus years in developing, creating and marketing comic books and graphic novels, we have created an ideal relationship for each of our companies. The comic book medium is trending upward in all parts of consumer awareness and we are proud to be a partner with Diamond for the future."

Our congratulations to our friends at both companies.

Jump to comments (2)