Blame the Juice for this ‘War’ crime

by Glenn Hauman on July 21st, 2009 at 10:22 am
Posted In: News

This LJ post from urbaniak sums it all up:

I’ve enjoyed many a Jamba Juice so I was disappointed to learn that their current marketing campaign features a blatant ripoff of David Rees’s detournement classic Get Your War On.
Rees, of course, is appropriating free stock images but the Jamba Juice
campaign is not doing the same thing. They are appropriating what Rees does with those images,
right down to the way he renders his word balloons. I have no idea how
the case would hold up in intellectual property court and Rees says on his website he’s not interested in legal action (only a boycott). But it’s plain as day: Jamba Juice ripped him off.

Through the miracle of modern googling I learned that the marketing agency behind the Jamba Juice “Summer Bliss is Back” campaign is an LA shop called Neighbor. Their unintentionally hilarious website
positions themselves as paragons of crunchy, earthy, green, do-gooder,
one-world decency. According to their manifesto: “You get conscious,
inspired, ethical, engaged, genuine, positive and purpose-driven work
that grows your business and your people all the while making the world
a better place.” Ad man, heal thyself.

The worst part of it is that people are going to think that David Rees endorses this stuff.