Wed Apr 15, 2009 — by Robert Greenberger

'Lost' rules the Internet

Nielsen study shows growth in Online Viewing

While the networks and studios try and figure out how to make serious profit from airing their productions online, a new study shows that ABC’s Lost is the king of the net. According to Nielsen VideoCensus statistics, there were 35.8 million video streams of full-length episodes, clips and other shortform content.

The report stated that “130 million unique users watched 9.7 billion streams, up nearly 39% from March 2008 and up nearly 9% from February's benchmark.” Viewers watched 169.3 minutes in February compared with 190.3 minutes in March.

As to where people watch the content, YouTube is the top spot with 5.47 billion video streams and 89.4 million unique viewers for March with Hulu in second place with 348 million streams and 8.9 million unique visitors, followed in popularity by Yahoo, Fox Interactive Media, MySpace and the Nickelodeon suite of sites.

Of the networks, ABC ruled the roost with CBS slowly gaining ground. As for the programs themselves, with Hulu not offering show specific breakdowns, the numbers indicate Grey's Anatomy was number two with 19.7 million streams and 1.2 million unique viewers trailed by Dancing With the Stars, Family Guy, The Office, The Simpsons and House.
 

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