Thu Feb 19, 2009 — by Glenn Hauman

Kyle Piccolo watches the Watchmen

NY-based web producer For Your Imagination announced a major marketing deal with Warner Bros. theatrical arm to promote Watchmen. As part of the 6-figure deal FYI will integrate the movie into the storylines of a quartet of shows including Abigail's Teen Diary, The Retributioners, HungrymanTV's Phistophicles and the latest installment of Kyle Piccolo: Comic Shop Therapist. Take a look at the first of three new episodes:

Michael from FYI mentioned to us: "As part of our integrated sponsorship with Warner Brothers new film 'Watchmen' we have embedded easter eggs throughout the video that will lead viewers to more cool Watchmen content. The easter eggs, powered by Innovid, appear throughout the episode and are the beginning of what we think will be a revolution in terms of how we create video for the internet. Of course the show itself includes all sorts of Watchmen references and images too."

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