Fri Jan 30, 2009 — by Glenn Hauman

Star Trek setting licensing phasers on stun

As Yogurt the wise teaches us, "Merchandising, merchandising, where the real money from the movie is made. Spaceballs-the T-shirt, Spaceballs-the Coloring Book, Spaceballs-the Lunch box, Spaceballs-the Breakfast Cereal, Spaceballs-the Flame Thrower." CBS has learned their lessons well, one could even say it's a paramount lesson.

CBS Consumer Products has cranked its Star Trek licensing up to 11 in preparation of the new Star Trek movie, which will debut on May 8th.  In addition to the IDW comics tying the movie to Next Generation continuity, the Pocket book publishing license, and the previously announced Star Trek Barbie Dolls, Mattel has also acquired the rights to create radio-controlled flying vehicles for its Tyco subsidiary, a Star Trek Scene-It DVD movie/TV game, and a 20Q Star Trek Trivia Game. (Bob Greenberger's on our team, we take on all challengers.)

Other game tie-ins include a Star Trek-branded Monopoly edition from USAopoly, and co-branded games for UNO, Scrabble ("Ferengi" is a 61 point word, "Klingon" is 62-- no ruling on whether words from their languages count), Phase Ten, All About Trivia, and a Magic 8 Ball. If only the good Kirk from "The Enemy Within" had one.

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