Wed Nov 19, 2008 — by Robert Greenberger

'Lipstick Jungle' Not Dead Yet

NBC Offers Reprieve

NBC may have been hasty. Apparently, the plans to shelve Lipstick Jungle were premature as it sparked an uptick in ratings last Friday night. Rabid fans have also been vocal about trying to salvage the female-centric drama starring Brooke Shields.

The series was shuffled from Wednesday nights to Fridays and in addition to the stronger overnight ratings, DVR usage show a stronger base of support than expected. In fact, the numbers jumped 50%; an indicator that delayed viewing is an increasing factor in judging how well any network show is performing.

Ben Silverman, the co-chairman of NBC Entertainment, told The New York Times that the network will now complete work on the 13 episodes ordered and they will all air.  There are currently four episodes yet to be broadcast. Should ratings growth continue, the back nine episodes may be ordered. He cautioned against exuberance, noting the serialized drama does not repeat well making it a costly acquisition.

While it's not something we suspect most of our readers watch, we feel compelled to be thorough once a story starts.
 

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