Tue Nov 18, 2008 — by Robert Greenberger

Comics Kingdom Launches Today

King Features Offers up its Archives

Comics Kingdom is the latest web initiative for traditional comic strips. Launching today, the site is from King Features Syndicate and is designed as a portal for newspapers to include comic strips as part of their online presence while tapping advertising and KFS’s deep archives.

“The premise behind this new type of comic delivery is to offer the newspaper a product that better helps the paper monetize their comic page online,” according to a release.

King Features Syndicate President T.R. “Rocky” Shepard, said, “for almost 100 years, King Features Syndicate has assisted newspapers in attracting new readers and incremental ad revenue by providing appealing, premium content. As our newspaper partners face new challenges in the ever-changing media landscape, we are continually looking to develop innovative ways to help them reach their business goals - which still remain the same as ever: attracting new readers and driving ad sales.”

The Albany Times Union, The Milwaukee Journal Sentinel and The Oklahoman/ NewsOK are the first three papers to use the new feature. During beta testing, the Times Union’s General Manager said the feature “almost doubled the traffic to the comic section and increased the average amount of time spent on the site -- a key metric to increasing advertising revenue.”

Last month, United Media rebranded its comics.com website switching from a pay model to an advertiser-supported model allowing people to read their archives for free.
 

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