Fri Sep 5, 2008 — by Robert Greenberger

Seth MacFarlane Conquers the Internet

New Series hits the Net on Wednesday

Starting Wednesday, computer watchers can surf and find Seth MacFarlane's Cavalcade of Cartoon Comedy at Google and assorted other sites.

In a MacFarlane profile at today’s Wall Street Journal, the creator of Family Guy described how some 50 Cavalcade clips will be available at the rate of one per well. According to the article, “Google will deliver Cavalcade clips to pages visited primarily by 18- to 34-year-old men. In a new twist in the way entertainment is distributed, visitors to sites including Fandango.com and men's magazine Maxim.com might see a Cavalcade cartoon play in a slot where a banner ad or video promo would normally appear.”

"We give him full creative control," Dan Goodman, president of digital media at Media Rights Capital, told the WSJ. As a result, most sites will run the unexpurgated clips with the liberal use of the f-bomb. Other sites will bleep out the offending words.

MacFarlane managed to sign this deal before his mammoth $100 million renewal with 20th-Century Fox. He continues to work on Family Guy, which debuted in 1999 and shows no sign of slowing down; American Dad and in spring 2009 will offer The Cleveland Show, a FG spin-off.  Family Guy’s seventh season begins September 28 and work is proceeding on a feature film version.
 

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