Thu Aug 28, 2008 — by Robert Greenberger

Paramount to use Mobile Comics

Studios sees Comics as Marketing Tool

Paramount Pictures is embracing the mobile content aspect of movie marketing by hiring Singapore-based Omnitoons to craft comic stories based on current films.  According to Variety, the first film will be Angus, Thongs and Perfect Snogging, a British feature from Gurinder Chadha (Bend it Like Beckham). The movie is currently in release throughout Europe but lacks a domestic release date.

The Manga-style stories will appear on enabled phones in single panel manner with each strips taking up to four screens and short stories up to 20 screens. The next release to receive this treatment will be the Shia LaBeouf actioner Eagle Eye. Mission: Impossible, not currently an active film franchise, was also mentioned in the story indicating Paramount is examining their library for appropriate series to work with.

The mobile comics are now available in MMS and J2ME formats in the U.S., Australia, Europe and India. The phone companies will likely treat these promotional comics as premium content and will charge users for downloading each installment.

"By adapting movies to the mobile comics format, we believe fans will be able to extend their entertainment experience at their own pace, with the privacy of their phone," Karen New, CEO of Omnitoons, told the trade. "Omnitoons aims to continue our pursuit of bridging the mobile and movie industries by creating even more comics based on popular film titles through innovative and cost-efficient techniques.”
 

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