Fri Aug 15, 2008 — by Rick Marshall

Skrull Marketing Department Invades Twitter

Embrace Change... or embrace the newest Twitter spammer? You make the call.

You have to hand it to Marvel Comics' online marketing crew. From the viral success of their MySpace "Home Invasion" video series to a Twitter presence that seems to grow exponentially every day, the Merry Marvel Marketing team seems to be firing on all cylinders (or whatever the digital equivalent might be) these days. Their latest foray into the online world is a Twitter user going by the name of "Embrace Change" -- a very green user, with some distinguishing features around the chin area.

Here are some of the observations offered up by Embrace Change today:

We have traveled across the universe to save you from yourselves.

We're not here to hurt you. We're here to save you.

While I applaud the original art that Marvel seems to have created for the Twitter profile of Embrace Change (I've posted the user image here), thus far the account doesn't appear to be much different from the multitude of Twitter-spam marketing 'bots out there. It features random cryptic remarks about the Skrull's mission on Earth, and appears to be following every Twitter user whose profile it comes across. Heck, if you substitute the whole "Skrull's mission on Earth" part of that last sentence with "profitability of an ambiguous moneymaking scheme," you've got a pretty good description of the last dozen-or-so spammers I've blocked on my own Twitter account.

An "A" for effort, though, Marvel crew... consider my interest piqued.

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