Comic Shop Therapy and ‘The Dark Knight’

by Rick Marshall on July 9th, 2008 at 5:50 pm
Posted In: News

I’ve been telling friends of mine for years that the answers to all of life’s dilemmas can be found in the pages of comic books — you just need to know which books to look inside.

Well, it looks like I’m not alone. In fact, anyone looking for answers might want to cruise over to the online home of Kyle Piccolo, Comic Shop Therapist, for a helpful diagnosis.

Problems with women?

Frustrated at work?

Suspect you have a mutant power?

Just head down to your local comic book shop and have a chat with the man behind the counter — Kyle Piccolo, the always sardonic, sometimes empathetic, and not quite all-knowing Comic Shop Therapist. Kyle possesses the uncanny ability to find the answer to your problem in the pages of a comic book and you can bet he’ll do it in a smart, entertaining and, more often than not, hilarious way.

While much of the website looks to be a massive billboard for The Dark Knight, the videos of Piccolo dispensing comic shop wisdom to the masses are actually pretty well put-together and likely to bring a laugh or two. If the whole thing is just more Dark Knight viral marketing, consider me successfully marketed to… or whatever the applicable term might be. The Heath Ledger-centric Dark Knight trailer on the site is pretty impressive.

Oh, and kudos to the crew at Manhattan’s Midtown Comics for providing a set for the videos.