Wed Jun 25, 2008 — by Matt Raub

Viral Marketing and 'Futurama: Beast With a Billion Backs'

Behold and love Yivo!

The Earth is being invaded!... sort of. While Futurama: The Beast with a Billion Backs hit DVD shelves this week, the giant titular beast, Yivo, (pictured here) has been making his way across America all this week with "invasions" in various cities.

From ilovebender.com:

CENTURY CITY, CA – The Yivo invasion has arrived! Crash landing in key markets nationwide, Yivo has a tentacle span of 20 feet, and will be in constant tentacle motion! In Boston, Detroit, San Diego, Minneapolis and Chicago, each Yivo inflatable will be accompanied by “Space Babes” who will be distributing out-of-this-world promotional items, including T-shirts, tattoos and signed DVDs.

A “Mega-Invasion” is approaching Philadelphia when a 30-foot-tall Yivo takes over Love Park. In addition to “Space Babes” and giveaways, visitors will have a chance to meet Bender himself and get “Yivo-ized” via green screen!

According to various reports, Yivo's next big invasion is planned for Wizard World Chicago this weekend. You can find out more about Yivo, shlis or shler lovers, check out shlis or shler (trust me, I'm typing that correctly) on MySpace and Facebook. You can also check out my ComicMix review of Futurama: The Beast with a Billion Backs.

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