Sat May 24, 2008 — by Rick Marshall

'Wanted' Making-Of Video, Viral Marketing Debut

New film and website launch to drum up buzz for adaptation

Universal Pictures recently stepped up the promotional efforts for their upcoming adaptation of Wanted, the creator-owned Mark Millar/J.G. Jones miniseries published by Top Cow, with a pair of online items worth noting.

In addition to a behind-the-scenes video that premiered on Empire Online this week and features some interesting thoughts from Millar about the project, a new "Fraternity of Weavers" website has also popped up on the 'Net. According to reports regarding the film, the "Fraternity of Weavers" is the name of an organization of assassins into which the main character is inducted.

In order to access the website, users must enter a "secret phrase" (last we checked, "every life hangs by a thread" seems to work nicely). The site then features a "fraternity bible" that readers can page through, revealing the tricks and tools of the trade, among other elements. There have been reports of other tie-in elements to the online marketing push, but after signing up a few days ago I haven't seen a sign of anything else related to the campaign.

Wanted hits theaters June 27.

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