Wed May 7, 2008 — by Rick Marshall

The 'Iron Man' Merch: Where's the Rum Gone?

When all other merchandise fails, go the do-it-yourself route...

There's no denying that the Merry Marvel Marketing Machine went all out for Iron Man -- to the tune of $75 million, in fact. From games and toys to Slurpee mugs, in the run-up to last week's record-breaking release, it was difficult to go anywhere without being exposed to some sort of hype for Ol' Shellhead.

Nevertheless, I'll confess feeling a little old-school joy when I see some of the new movie merch making the rounds. Over at Cinematical, the movie blog's crew posted a detailed look at one of the promotional Iron Man action figures they received a little while back, while EW's PopWatch blog generated a bit of envy here at ComicMix with their treasure trove of Iron Man swag. Oh, and for the Iron Man completist, IGN posted a fairly comprehensive guide to the licensed Iron Man merchandise you can expect to see on shelves -- at least until the collectors get their hands on them, that is.

As is often the case, however, my favorite piece of geekery fell a bit outside the range of mainstream Iron Man swag popping up around the InterWebs. In fact, it was something resembling love at first sight when I came across the Custom "Repulsive Iron Man" Marvel Legends Movie Figure seen here:

It's a beauty, right? Not only is the figure packaged with a miniature bottle of Bacardi and a set of beer cans, but it also comes with a piece of original artwork by Shortpacked creator David Willis. It's the perfect combination of comic in-joke and webcomic fun.

Check out the product pitch:

Decked out in sickly green metallics, inebriated shading, and vomitous brown highlights, Iron Man is loaded with disgusting detail. Load him up with the various miniature beer cans or his trusty bottle of Bacardi and he’s ready to battle the bad guys, just as long as you point him in the right direction first!

So, yeah... It's too bad the auction ended last week. That would have been $152.51 well spent.

Be the first person to comment!