'The Dark Knight' Viral Marketing Strikes Again!

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Tue Apr 1, 2008 6:12PM1 comment ›

Tue Apr 1, 2008 — by Karl Cramer

'The Dark Knight' Viral Marketing Strikes Again!

'Clown Travel Agency' lists locations for Batman movie mystery prizes...

Alternate Reality Games are the "it" thing in web marketing, especially for the upcoming The Dark Knight movie. Take, for instance, all of the activity we've reported on in the past surrounding the Harvey Dent campaign site. Well, they're at it again.

For April Fool's Day, a website launched for the Clown Travel Agency. A click on the envelope reveals a list of international locations and the message:

READY TO HAVE A BALL?

A SPECIAL BAG OF FUN AWAITS THE FIRST TO CLAIM IT, BUT YOU'D BETTER STRIKE FAST, THERE'S NO TIME TO SPARE!

Sounds like there's a bowling theme at play here. If any Dark Knight detectives track the prize down, let us know!

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Comments (1)

Inappropriate or promotional comments may be removed.

Russ Rogers (8:15 PM on Tue Apr 1, 2008)

Check Out Acme Security Systems: http://www.acmesecuritysystems.com/

The ad looks pretty convincing. Even the part that says they have the ability to test for Fear Toxin.

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