Fri Mar 21, 2008 4:34PM0 comments, add yours ›
Fri Mar 21, 2008 — by Rick Marshall
Harvey Dent and the 'Dark Knight' Marketing Campaign
He's got my vote!
MovieMarketingMadness has posted the latest in a series of messages delivered to people who offered up their e-mail addresses on IBelieveInHarveyDent.com, one of several websites involved in the impressive viral marketing campaign for The Dark Knight.
Along with thanking supporters for their, well... support, the message also hints at some looming unrest in Gotham, citing "been sporadic reports of rallies being broken up by police" and questioning whether this could indicate "bias on the part of the men in blue" or a "backlash against Harvey Dent because of his campaign to stop corruption?"
All is not well in Gotham, it seems. The message continues:
It’s been great to see the response from all of you! We knew that citizens of Gotham would rally behind Harvey Dent and you have! (It was inspiring to see some of you on TV!) Gotham citizens have come out to meet the Dentmobiles, many of them using the Dentmobiles as an opportunity to meet up with other Harvey Dent supporters in their neighborhoods and build this grassroots campaign.
The momentum is building!
It certainly is...
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