Tue Mar 11, 2008 7:46AM4 comments ›
Tue Mar 11, 2008 — by Dennis O'Neil
Generic Respect, by Dennis O'Neil
The Four-Color Answer #57
Don’t bother putting on airs, Messrs. Man (Super and Bat); you’re nothing special, not any more. These days, you’re just two more members of a rather large club that includes cowboys, cops, private eyes, combat soldiers and guys who fly space ships to other planets and solar systems and galaxies. Serial killers who slice and dice sexy teenagers are in the club, too. And critters that are normally harmless but mutate into gigantic sociopaths.
While you weren’t looking, you’ve become a genre.
Of course, if we want to get sniffy about definitions, you always were, in comic books. Almost from the beginning, here were cowboy comics and detective (or Detective) comics, and monsters and spaceship jockeys were early joiners, too. And you guys, the superheroes. You were the most popular and emblematic, of the comic book good guys, but you had peers.
Movies were another matter. Oh, you guys showed up on what was called The Silver Screen pretty early in the form of serials or, if we want to get fancy, chapter plays intended for the Saturday matinees, which were populated by kids who, in my memory, made a hell of a lot of racket. Even there, you were a bit of an aberration, outnumbered by the gumshoes and gunfighters, and not deserving, apparently, of cinematic and dramatic niceties. And, while there were cowboys and sleuths aplenty in the movies made for after-dark showings to the kids’ moms and dads, no superheroes ever made the leap to, ahem, serious entertainments.
That changed in 1978 when the ads assured us that we’d believe a man could fly and we paid our money to see after-dark screenings of Superman, by any criterion a Major Motion Picture, and a pretty good one. It was popular enough to merit three sequels, but it didn’t inaugurate a superhero renaissance in the nation’s theaters. In the venues of mass entertainment, guys in funny suits were still an aberration.
Then came the late 80s Batman, and the deluge. Lots and lots of superhero flicks ever since. I’ve lost count of how many a long time ago, and I don’t even know exactly how many new ones I‘ll be able to see between now and September. Four? Five? There are enough superhero movies every year to make them all…well, generic. A kind of movie. The bad news is, that means that none of them are prima faciespecial, simply by virtue of what they are, as was true of the first Superman.
Which doesn’t mean they’re all alike. Oh my goodness, no. There are, and will be, the good and the bad and the great ruck of in-betweens.
My suspicion, based on absolutely no data, is that the superhero craze is in the process of peaking and that soon superheroes will join other kinds of heroes and vehicles and become something we’ll see when we’re in the mood for them. For me, cowboy movies are like that. Martial arts flicks, too. I’m glad they’re available, because they add something to my life, but they weren’t the rare treat they once were.
RECOMMENDED READING: The Hero With A Thousand Faces, by Joseph Campbell.
Dennis O'Neil is an award-winning editor and writer of Batman, The Question, Iron Man, Green Lantern, Green Arrow, and The Shadow – among many others – as well as many novels, stories and articles. The Question: Zen and Violence
, reprinting the first six issues of his classic series with artist Denys Cowan, is on sale right now, the second volume, Poisoned Ground, will be on sale April 30, and his novelization of The Dark Knight will be available this summer, and you can pre-order them now.
, reprinting the first six issues of his classic series with artist Denys Cowan, is on sale right now, the second volume, Poisoned Ground, will be on sale April 30, and his novelization of The Dark Knight will be available this summer, and you can pre-order them now. Jump to comments (4) 
More News from ComicMix
- The Point Radio: 'Twilight New Moon' Exclusives19 hours ago, 0 comments
- Review: 'Saga of the Swamp Thing Book Two'19 hours ago, 0 comments
- Why continuity matters, dammit24 hours ago, 4 comments
- Capcom Announces 'Resident Evil 5: Gold Edition'1 day ago, 0 comments
- 'Angel: After The Fall' fan film1 day ago, 0 comments
- ComicMix Six: Best Geek-Themed Games for the Holidays1 day ago, 1 comment
- Review: 'Logan's Run' on Blu-ray3 days ago, 0 comments
- ComicMix and IDW on the iPhone and iTouch3 days ago, 0 comments
- 'Global Frequency' back to TV?3 days ago, 3 comments
- Review: 'Kevin Smith 3-Movie Collection' on Blu-ray4 days ago, 1 comment
Comments (4)
Jeffrey Frawley (8:50 AM on Tue Mar 11, 2008)
Also with no data to back me up, I have a hard time believing superhero comics will fall back in the pack of comics offerings. Overall sales and interest in comics-related media may rise or fall, but I can't see funny animal, cowboy, war or romance titles ever becoming as strong as they were in the 40s and 50s. Horror - I don't know. I'd like it to be a stronger component, and perhaps it will. Considering how my own collecting has tapered off and how I am not part of a desirable demographic, I may be completely wrong.
Mike Gold (10:46 AM on Tue Mar 11, 2008)
Actually, as a genre superhero comics have already fallen behind manga in this country.
The vast majority of comics readers are largely (but not entirely) invisible to the fan market. Ever notice all those Archie digests at the supermarket checkouts? They sell pretty well; certainly when compared to superhero newsstand sales figures. Now we have a lot of non-superhero graphic novels selling in bookstores and attracting non-fan readers.
Rick Taylor (12:16 PM on Tue Mar 11, 2008)
Mike,
Funny you should mention the Archie Digests.
Whenever it was suggested to DC that they could expand their market by using the same method it was dismissed. They would then produce $6.95 versions and market them to the direct market, sell almost nothing and declare the idea a failure.
Rick Taylor (9:46 AM on Tue Mar 11, 2008)
It also interesting to note, that given the ton of super-hero/comics movies that exist, how much LOWER my bar has gotten for evlauating a 'good' super-herocomics film.
'The Rocketeer' is still my favorite. Good period piece, truest to it's source