Wed Feb 13, 2008 — by Rick Marshall

Pottery Barn to Offer Spider-Man Products

Your friendly neighborhood upscale home furnishing icon?

Well, comics fan, it looks like you might have something to buy with that Pottery Barn gift certificate you received at your wedding after all.

Brandweek reports that Marvel Entertainment has partnered with Pottery Barn to begin offering a line of Spider-Man products, including bedding, lighting and various home decor and furniture, starting this spring. The agreement between the upscale chain and superhero product provider is part of a broad strategy on Marvel's part to tap into the more affluent portions of the consumer market.

Pottery Barn, a relative novice in entertainment licenses, felt Spider-Man was a good fit for its mom-heavy consumer demo.

Jill Larue, senior vice president and general merchandise manager of catalog for Pottery Barn Kids, said it “pairs well with the classic and timeless approach” of its furnishings.

In order to fit in with the stable of Pottery Barn merchandise, the two companies toned down the standard, brightly colored Spider-Man presence on various products and plan to offer "a vintage look with lots of solid colors and less frenetic character images" on the products that will be exclusive to Pottery Barn -- primarily children's furniture and other home furnishings.

(via mmm)

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