Sat Jan 26, 2008 — by Rick Marshall

$100 Million Earmarked for Chinese Comics/Animation

Government to push domestic production/promotion with financial boost

The People's Daily Online is reporting that the Chinese province of Guangzhou has announced plans to spend nearly $100 million over the next four years on developing the local comics and animation industry.

According to the report, more than 120 comics and animation companies are located in Guangzhou, generating nearly a fifth of the nation's total revenue in these industries. The plan would devote 180 million yuan (approx. $24.9 million) each of four years to development of domestic comics and animation projects, with 50 million yuan directed toward nurturing, recognizing and promoting new talent, and the rest toward new "development parks" for companies.

"There is a promising market for the comics and animation industry as the city has introduced a series of preferential policies to support and develop the industry," Fan Xu, director of the Guangzhou press, publication, and radio and television (copyright) bureau, said earlier this week.

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